5 of the Best Cities to Find a Job in Right Now

5 of the Best Cities to Find a Job in Right Now According to experts, the economy that began to slide in 2007 hit a low in 2009 is rebounding. The Bureau of Labor Statistics reported job openings nationwide now exceed the peak experienced before the recession. In fact, in June 2015, 5.2 million job opportunities were available. While the the nation as a whole is on this upswing, some cities  are ahead of the pack. That’s useful news- learning where jobs are plentiful may be useful when looking for employment.Criteria Used to Determine RecoverySix years after the official end of the recession, economic indicators show that while the nation as a whole is recovering, some cities have not kept pace. Conversely, others are experiencing a robust economy with a healthy job market. Parameters including  a lower unemployment rate since 2009, along with increased wages and an overall growth in jobs, gives some cities a better economic standing than others.Cities With the Highest Job GrowthWhile the best cities to get a job are sp read across the country, certain regions have shown growth as a whole. Four of the top cities are in Texas, three are in North Carolina and one each is in Florida, California, Utah, Iowa, Oklahoma, and Missouri. Looking at some of these cities over the period 2009 to 2012 provides a glimpse into their favorable economic picture.Texas CitiesUnemployment in Midland decreased by 35.71 percent since 2009, and average home values increased by 21.67 percent. Disposable income grew by 13.84 percent. Jobs here  are centered in the oil industry.Odessa showed a 43.4 percent decrease in unemployment along with a median home value increase of 5.87 percent, and median income here grew by 20.39 percent. Jobs in Odessa are found in mining, construction and retail services. San Angelo had a 35.48 drop in unemployment with a corresponding 11.45 percent rise in income. The medium home value here increased by 20.92 percent. Employment in San Angelo is linked to trade and transportation, health care,   jobs in education, and business service jobs. Overall, the Air Force base and schools are the top employers.Fargo, North DakotaUnemployment in this northern tier state fell by 34.48 percent, and median income grew by 18.71 percent. Median home values grew by 13.30 percent from 2009 to 2012. Top industries here include health care, education, transportation, manufacturing, and food processing. Two large employers include the state university and health care jobs with Sanford Health.Chattanooga, TennesseeThe city of Chattanooga has seen a 29.89 percent decrease in unemployment since 2009. Household income has jumped by 13.54 percent while the cost of housing has jumped by 14.04 percent. Retail sales have grown during the years 2009 to 2012.While recovery is happening in cities and towns across the country, a robust location may be a deciding factor if you’re searching for a thriving town in which to plant to your roots. Depending on your situation and ability to move, look ing at job growth from this perspective might  help you narrow (or change!) your desired industry and consider a life in a new town.Using TheJobNetwork to find your next job lets you put in criteria limiting or widening your search. Entering your qualifications, job sector and geographic location makes it possible to target the job you want in an area where jobs are plentiful. This job search platform does the rest and alerts you by email when jobs become available. Doing research into the top employers in an area and the job outlook may help you find what you need.

5 excuses that won’t work for calling out during the “bomb cyclone”

5 excuses that won’t work for calling out during the â€Å"bomb cyclone† So you may or may not have heard about the weather forecast for January 4th 2018. Well here’s a quick update on what to expect. There will be a bomb cyclone up ahead for the East Coast. What’s a bomb cyclone you may ask? Well according to USA Today, a bomb cyclone occurs through the process of  bombogenesis, which is basically a winter hurricane. There will be heavy snow, wind, and below freezing temperatures ahead in the forecast. Be prepared! Some areas are expected to get nearly a foot or more of snow. Even with the arctic conditions up ahead calling out of work may not be an option for some. But if you are still planning to stay home under a warm blanket with a hot cup of cocoa, these 5 excuses for calling out of work will not cut it.  Ã‚  Ã‚  My car is snowed in.via GIPHY2. I slipped and fell on my way out the door.via GIPHY3. I don’t own any snow boots/ snow gear.via GIPHY4. I tried to come in but the children on my block threw snowballs at me and now I am in the hospital.via GIPHY5. It is way too cold to be outside.via GIPHYThere you have it. These 5 excuses will not work tomorrow. Good luck, be safe, and keep warm during the bomb cyclone. The first snow storm of 2018.

Law case Essay Example | Topics and Well Written Essays - 500 words

Law case - Essay Example However, when Freddy arrived he found that there was only a selection of 35 records available. He there upon informed Richard, the manager of the Red Lion, that he could not perform under these circumstances and left the pub immediately. Richard was furious, he told Bill to leave the equipment set up and began telephoning around to find another DJ. He eventually found a DJ called Sally who agreed to perform at that Red Lion for  £150-00. Richard agreed to pay this fee; but when she arrived she found that Bill had taken down all the equipment and had gone home shortly having done so. Richard was forced to pay two local boys  £35 each to set up the equipment for Sally. Freddy and Bill are demanding their fees of  £60 and  £20 from the Red Lion Club. Richard has refused to pay them and is threatening legal action by the Red Lion which is an incorporated company against Freddy for Breach of Contract. In the above, it is necessary to discuss whether either party can sustain a claim for breach of contract. In order to do this it is necessary to discuss the formation of a contract and the issue of privity of contract with regard to any potential claim Bill might have. From this is should be possible to advise the parties with regard to any monies they might be entitled to. The formation of a contract requires there to be an offer1, followed by acceptance2, and then consideration. If all three elements are present the court will generally rule that the contract has been fully constituted. In the above, the contract has been created between Richard and Freddy, with Freddy offering the services of Bill to assemble the equipment, and Richard acting on behalf of the Red Lion Club. When considering privity of contract it is important to note in this case that privity exists between Richard and Freddy. Privity can be horizontal or vertical. Horizontal privity would occur in the case of Bill as he will be getting the benefits from the contract made between

Using The Communist Manifesto, explain how this argument could be true Essay

Using The Communist Manifesto, explain how this argument could be true - Essay Example It was in such a scenario that the Communist Manifesto evolved and took shape. The Communist Manifesto (1848) is one of the most read and debated piece of writing of the 20th century that portrays the struggle of the weaker classes against the backdrop of a sagging economy. Marx’ ideals are echoed in the Communist Manifesto encouraging realism to take the place of idealism preached by earlier socialists. Karl Marx greatly believed that ‘Capitalism’ in the right sense was absolutely necessary and would serve to bring about a revolutionary transformation of the world by providing a strong foundation for Communism. Marx believed that idealism that condoned various class structures was an illusion that had to be got rid of by society. Marx and Engels fully well understood that industrialization was the answer for the positive development of the country. Competition was an accepted fact among the individuals of a capitalistic society and Marx contributed towards these influential concepts that paved the way for an Industrial revolution. The chief goals that lay behind Marx’ concept of capitalism were that all citizens should enjoy equality, private production and ownership should be abolished and a changed market economy where people could get whatever they needed in exchange for their labor. Marx was of the opinion that if states and governments were done away with, then wars would come to an end. According to Marx, the world markets were a potent and important tool to remove the differences between nations and as they incorporated capitalism into their lives, they would not only improve international trade but also pave a new path where the world could be united in communism. Marx believed that that an Industrial Revolution was both necessary and inevitable if a capitalistic nation had to be achieved because without it, it was not possible. He was sure that differences between countries and nations

Emily Dickinson Essay Example for Free

Emily Dickinson Essay American poet The Belle of Amherst, Emily Dickinson wrote hundreds of poems. Few were actually published while she was alive. Dickinson is one of the most widely read and well known American poets. While she doesnt exactly fall into the category of the Transcendentalists or Anti-Transcendentalists, she was well regarded by Emerson and she read his work thoughtfully. Even though Dickinson brought harsh emotions into her works, I believe she fits better into the Transcendentalists group rather then Anti Transcendentalists. Not only did she believe in Puritanism which allowed her to remain grounded in her faith of God, Transcendentalism permitted her to release herself from judgment and to view herself as an individual with her own passions and thoughts. Transcendentalism involved a rejection of the strict Puritan religious attitude that was the heritage of New England. Emily Dickinson was influenced by romanticism, especially such elements, as the relationship between nature and humankind. Dickinson expressed feelings toward nature and saw a connection between the outside world and her own soul. In the poem, Theres a certain Slant of the light it is directed toward a snow storm, alluding to nature. Although the poem has many anti-transcendental words, for example, oppresses, hurt, scar, internal difference and despair, the overall point of the poem is what nature feels during a snow storm. In Emily Dickinsons second poem Tis not that Dying hurts us, the nature element is brought out once again. Tis living-hurts us more alludes back to Bryant, although he wanted us not to fear death and enjoy life. In the poem Dickinson refers to The Shivers or birds which allude to nature and the outside world. She feels depressed though because she wants death so that someone will be kind to her and respects her, and compares the birds (nature) to her life. Many of Emily Dickinsons poems have Anti-Transcendental elements; although I believe the point of her poems refer to nature, her soul and goodness. In The Bustle in a House the title implies Transcendentalism, because the movement of the family in the house is good, even if its after death. Everyone on earth, alluding back to nature, feels this way after someone they love passes away. The last work of Dickinson I used to prove shes a transcendental writer is, I heard a Fly buzz-when I died. In the title she refers to a fly which is an animal, sign of nature. The stillness in the room was like the stillness in the air between the heaves of storm. Once again Emily Dickinson alludes to nature, even though it has more of a gothic element. Dickinson is one of the most widely read and well known American poets. Although she can wager both ways for being either Anti-Transcendentalist or Transcendentalist I feel her poems are reflecting how she feels as well as the nature element is always present.

The Brain Pacemaker Essay -- Medical Science

Introduction The brain pacemaker is an interesting invention of the modern technology, it is a medical device that is fixed into the brain to send electroshock signals into the targeted tissues of the brain. This device is used to treat patients who suffer from Epilepsy, it controls their seizures, and helps Parkinson's disease patients better control their movements. Parkinson's disease affects the way you move. It happens when there is a problem with certain nerve cells in the brain. Plus, it treats major depression. What is it? It is a surgical treatment that involves the implantation of a medical device that is either placed in the brain or outside. It sends electrical impulses to specific parts of the brain. When it placed in the brain this treatment is called deep brain stimulation. And when it is placed out side the brain or near the spinal cord it is called spinal cord stimulation, there is another place where it can be placed outside which is around cranial nerves such as the vagus nerve and it is called vagus nerve stimulation. How it works? The doctor drills into the skull of the patient who remains awake during operation two holes, they are the size of a coin. Only that area is anesthetized to keep it numb during surgery. Surgeons then uses computed tomography (CT) scanning to locate the exact targeted area, and then implant two thin wires with electrode contacts near the Cg25 area of the brain. In the area where they believe is causing the patient's disorder. Generally, these targets are the thalamus, subthalamic nucleus, and globus pallidus. Then they stitch the loose end of the wires under the skin and attach it to the pacemaker device, which is fixed near the collarbone. In some cases it may be implante... ...rchers found that when Parkinson's patients received brain stimulation, they had trouble making hard decisions. ? Because the brain can shift slightly during surgery, there is the possibility that the electrodes can become displaced or dislodged this might cause some problems such as personality changes. ? There are other complications of surgery, such as bleeding within the brain. Conclusion The brain is the center of thought, emotion, memory, speech, and many more, and it is the most sophisticated organ in the human body. By it doctors were able to help patients who suffer from Epilepsy, Parkinson's disease and sever depressions by inserting a device called brain pacemaker. It has already helped many patients to overcome their problems. But scientists are still experimenting in making this device more advanced to reduce the number of risks it may cause. The Brain Pacemaker Essay -- Medical Science Introduction The brain pacemaker is an interesting invention of the modern technology, it is a medical device that is fixed into the brain to send electroshock signals into the targeted tissues of the brain. This device is used to treat patients who suffer from Epilepsy, it controls their seizures, and helps Parkinson's disease patients better control their movements. Parkinson's disease affects the way you move. It happens when there is a problem with certain nerve cells in the brain. Plus, it treats major depression. What is it? It is a surgical treatment that involves the implantation of a medical device that is either placed in the brain or outside. It sends electrical impulses to specific parts of the brain. When it placed in the brain this treatment is called deep brain stimulation. And when it is placed out side the brain or near the spinal cord it is called spinal cord stimulation, there is another place where it can be placed outside which is around cranial nerves such as the vagus nerve and it is called vagus nerve stimulation. How it works? The doctor drills into the skull of the patient who remains awake during operation two holes, they are the size of a coin. Only that area is anesthetized to keep it numb during surgery. Surgeons then uses computed tomography (CT) scanning to locate the exact targeted area, and then implant two thin wires with electrode contacts near the Cg25 area of the brain. In the area where they believe is causing the patient's disorder. Generally, these targets are the thalamus, subthalamic nucleus, and globus pallidus. Then they stitch the loose end of the wires under the skin and attach it to the pacemaker device, which is fixed near the collarbone. In some cases it may be implante... ...rchers found that when Parkinson's patients received brain stimulation, they had trouble making hard decisions. ? Because the brain can shift slightly during surgery, there is the possibility that the electrodes can become displaced or dislodged this might cause some problems such as personality changes. ? There are other complications of surgery, such as bleeding within the brain. Conclusion The brain is the center of thought, emotion, memory, speech, and many more, and it is the most sophisticated organ in the human body. By it doctors were able to help patients who suffer from Epilepsy, Parkinson's disease and sever depressions by inserting a device called brain pacemaker. It has already helped many patients to overcome their problems. But scientists are still experimenting in making this device more advanced to reduce the number of risks it may cause.

Marketing Plan for a New Hospital

Abstract This paper is talking about a marketing plan for Amcare hospital. Amcare hospital is a brand new private hospital in Beijing — the capital of China. Nowadays China has more than 1. 3 billion people, in Beijing there are about 20 millions residents, compared with such a large population base, the medical resources are quite limited, which means there are great potential opportunity for a new hospital.In this marketing plan, i demonstrate the mission statement of Amcare hospital, described the target market, analyze the SWOT and STEER of this new hospital, finally there are sales projections about the best and the worst case scenario. 1 Mission statement Amcare Hospital is dedicated to providing professional, comprehensive, tailored healthcare services to our patients. Amcare Hospital will assess the healthcare needs of patients and respond to these needs. 2 Executive Summary Who are we?Amcare hospital is a private hospital operated in an American way, this is the first meaning for Amcare, it is totally different with China’s local hospital, we pay more attention to our service and environment, although family healthcare is a new concept in China, our goal is to be the best family healthcare center. What we do? Provide tailored healthcare service is our mission, we always try to satisfy our patients and their family’s needs. We are not only focus on cure illnesses, we also try to help the community maintain healthy. Expanded Description 3. 1 Service Amcare hospital will provides medical services for routine health matters, on-going health conditions, and well-woman gynecological services. Besides this, we also offer humanization and individuation service to the patients. For example, in our pediatric department we supply American immunization schedule for those family just stay in China for a short time. Except these special medical service, we accept international insurance direct billing.Through our advanced appointment system, pat ient just need a call to to make a appointment which is different with China’s local hospital. 3. 2 Family healthcare Family healthcare is a brand new concept in China. Family Healthcare is a comprehensive, primary care that provides excellent medical and dental care to anyone and everyone who needs it. In simple terms, Amcare hospital is not a specialist hospital, we have medicine, dental, gynecology, obstetrics, pediatric, physical check-up department. 3. 3 EnvironmentIn Amcare hospital, all the wards are single room with bath room inside, according to size and facility, there are three different types for patients:standard room, family room, VIP room. For example,i n family room there is an extra bed for family members. If without those medical equipment, our hospital totally like a hotel. 4 Market description 4. 1 Target market Target market means a specific group of consumers at which a company aims its products and services. Target customers are those who most likely to buy. For Amcare hospital, target customers are three different groups.The first one is foreigners, according to the bureau of statistics of beijing, at the end of 2011, there about 100,000 American and European, 200,000 Koreans and 20. 000 Japanese live in Beijing. The second group is employees in multinational companies and the last group is overseas returnees. 4. 2 Needs of target customers As i mentioned above, our target customers are those kinds who received high education and good income, the characteristics of these groups are they have higher requirement about service and environment and pay less attention to price. 5 CompetitionAccording to target market, those local hospital in Beijing are not our competitors, our mainly competitor is United family hospital, this is the first private hospital in Beijing was opened in 1997, through more than ten years effort, they earn an excellent reputation in beijing’s market, but there is a significant weakness, the price are ex tremely high, the ordinary white-collar cannot afford such a high price. There are some other small international clinics only works on special area, so the competition is not very tough. 6 Distribution Channel 6. 1 MediaFor a brand new hospital, we will use social media such as TV, magazines, internet to promote our hospital, advertising is most effective when customer awareness about a service is minimal. 6. 2 Corporation membership In terms of China’s rapid growth of economic and large population, there are many multinational set up branch company or office in Beijing, so we could cooperate with those corporation, give some discounts to their staff. 6. 3 Insurance membership Membership benefits all the participants, we could work on both domestic and international insurance company. SWOT Analysis 7. 1 Strengths The strengths of Amcare hospital are good and comfortable environment, professional and patient-oriental service, less expensive price. Compared with local hospital , our service are much better, compared with out mainly competitor, our price are more attractive. 7. 2 Weaknesses For a new business, no unified corporate culture is the first weakness we should overcome, corporate culture reflects the core value of that company and is the guideline for what they should do and how to do.All of our staff are hired from different hospital with different background, we need at least one year to forming a stable team with Amcare style. The second weakness is lack of market recognition, people does not know who we are, and weather we do supple a professional medical service, no one wants to take adventure with their health. 7. 3 Opportunities China’s medical market was controlled by government for a long time, until now nearly 95% local hospital are still state-owned.Only recently years foreigner investment and private investment are allowed to come into medical market, at the same time, aging population increased day by day, there is great deman d of medical service. To some extent nowadays we call healthcare industry are sunrise industry which shows the great potential market opportunity. Another opportunity for Amcare hospital is location, we located in the capital, many transnational company and embassy make sure that we donnot need to worry about the resource of target customers. 7. 4 ThreatsNot only in China, many countries confronted with enormous challenges from aging population, there are is great demand of skilled nurse and doctors. Every year, many other countries come to China to hire nurse who can speak English, we called this brain drain, this phenomenon will lead our hospital more difficult to hired quified workers and increased our labor cost. Another threats is black sheep syndrome, there are some private hospital located in southern part of China, there are use false information cheating customers in order to earn more money, after broadcasting by medial, people will lack confidence about private hospital. STEER Analysis 8. 1 Socio-Culture impact In China, especially those old age group donnot trust private hospital, i want through our effort, people turn to have a positive impression about private hospital, we are caring more about our service and our patient’s satisfaction than our profits. 8. 2 Technology Few industries are more greatly affected by technology than health care. Technology refers to the innovations or inventions from applied science and research. As new technology enters the market, the existing products or service are pushed out.For my new hospital, one of the most important is our patients information system, through this system we share the information with front desk, nurse station, doctor office lab and some other support departments, this is an elemental factor that make sure we provide our service effectively. 8. 3 Ecological Requirement When mentioned hospital, people always connect with these words: virous, bacterial, infectious. Amcare hospital will set up a special department to control asepsis, our orientation is to be an environment-friendly hospital. 8. 4 Economic PotentialNowadays in China, because of the aging population and large population base, medical industry considered to be sunrise industry. If a hospital achieve the commitments to their patients, there will be a great economic potential. 8. 5 Regulation factor Regulation consists of the rules or restrictions placed on hospital by central or state governments. Within health care, there is a wide array of regulations pertaining to the delivery of care. In China, there are many detailed regulations about a hospital how to pricing, distribution and promotion. What we can do is just government compliance. 9 Benchmarks 9. 1 New patients ratesThrough diversity marketing tools, attract customers to come to our hospital is not difficult, but how to change the trial purchase to be repeat volume is what we should work on. In the first year, if our new patients rate keep incr easing10% every month can be considered customers accredit what we have done. 9. 2 Satisfaction rates From the very beginning, we will conduct our patient satisfaction survey, the basic requirement of satisfaction rates should above 96%. 9. 3 JCI certification JCI is short for joint commission international, is one of the groups providing international healthcare accreditation services to hospitals round the world and brings income into the U. S. -based parent organization. This not-for-profit private company currently accredits hospitals in Asia, Europe, the Middle East and South America. Joint Commission accreditation and certification is recognized worldwide as a symbol of quality that reflects an organization’s commitment to meeting certain performance standards. Now in China, only 15 hospitals got this certification, until at the end of 2012,untied family hospital is the only private hospital passed JCI accreditation.If my hospital could pass JCI certification, it will b e a milestone in Amcare’s history. 10 Customer service 10. 1 Policy Our customer service policy is treat every customer with equal respect and be flexible to satisfy there needs. 10. 2 Organization Customer service organization composed of three groups: assistant, representative, manager. Assistant will be responsible for paper work and do some basic job, this position will supply for those just graduate from school and do not have much experience about customer service.Representative are mainly responsible for maintain relationship with customers, every customer in Amcare will have their own customer service representative, no matter what kind of problem they meet, their representative will take care of their issues. The highest lever is manager, this position will control the whole department and deal with complain. 11 Sales projections 11. 1 Best case scenario As the above graphic showing, the best case scenario is both the total number of patient and new patients keeps gr owing. The estimate maximum point will come be 360 after one and half year’s effort. 1. 2 Worst case scenario this is the worst case scenario, for a hospital, patient is everything. Without continuous new patients, a hospital is not far from closed. Conclusion Open a new business is not easy, especially my dream is open a hospital provide medical service. this marketing plan includes many things from understanding my target market ,what our target customer needs and my competitive position in that market, to how can i intend to reach that market and differentiate Amcare from our competitor in order to make a sale.Due to China’s rapid economic growth and large population, this market full of opportunities, but as a new one in this market, Amcare hospital still face lots of challenges. Bibliography Actual and projected percentage of people above 65 in China (partial data from Leeder et al. , Columbia University, 2005) http://www. jointcommission. org/about_us/about_the_j oint_commission_main. aspx http://www. zaijiuye. net/html/2011-1/20111231307381. htm Essentials of Health Care Marketing; By Eric N. Berkowitz, Second Edition; Published by Jones & Bartlett Publishers, 2006; ISBN 0763783501, 9780763783501 http://www. famhealthcare. rg/ http://beijing. ufh. com. cn/en/home/about-us/ http://wenku. baidu. com/view/fe4aa24433687e21af45a90d. html â€Å"Healthcare Compliance 360 | HIPAA Compliance | Policy Management | JCAHO Accreditation†. Compliance360. com. Retrieved October 17, 2011. Bureau of Labor Statistics, U. S. Department of Labor, Occupational Outlook Handbook, 2012-13 Edition, Medical Records and Health Information Technicians, on the Internet at http://www. bls. gov/ooh/healthcare/medical-records-and-health-information-technicians. htm Simmons J. Primary Care Needs New Innovations to Meet Growing Demands. HealthLeaders Media, May 27, 2009.

McDonalds Video Advertisement Essay

This paper analyzes the rhetorical features of one particular video advertisement (2010 see Reference list for details) that was issued on the internet by the multinational burger company McDonalds. It now circulates on the internet with and without the English subtitles. The subtitled text of the advert is a very brief nine lines long, followed by the single tag line â€Å"Come as You are† and the full text is given below at Appendix 1. Hill and Helmers (2008, pp. 51-53) describe how a video uses a particular type of persuasion called â€Å"visual argument† which is rhetorical rather than logical or dialectical. The medium is very compressed and this does not allow full exposition of claim, argument, rebuttal, etc but on the other hand the visual aspect lends a sense of immediacy which written text does not have. They warn, however, that the apparent advantage of seeing rather than reading is partly illusory, since the images presented are highly structured and filtered so as to present a particular viewpoint. In their terminology the McDonalds advert would fall into the category of â€Å"didactic narrative†. The target market for McDonalds products is generally young families and teenagers. The opening shots set a scene which is familiar to this group: a busy and noisy McDonalds restaurant with many smiling faces. A father waits to be served while a son sits at a formica table and talks on his mobile telephone while looking at a photograph. Across the world, in France as well as in other countries, this is a regular occurrence and will resonate with both older and younger viewers who see themselves in the father or son role. The dresscode in the video is casual and â€Å"cool† as evidenced by the beanie hat worn by a customer, and the hoodie worn by the boy who talks. This is typical of styles popular with young urban males. At first it looks like a mainstream father and son, where the son talks to someone romantically on his cellphone. The person on the other end of the telephone is neither seen nor heard and one just assumes out of habit that this person is female. Lines 1-4 are spoken by the boy. The father arrives and lines 5-9 are spoken by the father. As the father quizzes the boy and makes a comparison with himself, the facial expression of the boy makes it clear that the father is not aware of a crucial difference between them: the boy is gay. The Tag line which is presented on a plain screen at the end just before the McDonalds logo â€Å"Come as you are† tacitly acknowledges that people are different, and extends a welcome to all kinds of people. It does not matter whether they are older or younger, gay or straight, they should still come to McDonalds and eat together. The claim, or main issue which the video presents is that diversity is a good thing, and people should be welcome regardless of their sexual orientation. There is no explicit verbal argument to back this up, but the story presents the gay son in a favourable light. This is done by camera angles that focus on his face, and the choice of an attractive young French male actor dressed in pretty average teenage clothes. This is by no means extreme gay activism with stereotypical gay wardrobe, mannerisms and speaking style but a subtle depiction of a situation that a pretty average young gay man is likely to encounter. It all looks and is intended to look â€Å"normal†. The video is youth-focused, because it lets the audience see things from the boy’s perspective, while making it obvious that the father does not appreciate the insider information which audience and boy share. The father represents the traditional French male role model of an experienced older man who is successful with women. The son represents a more up to date role model of a gay French man. An interesting aspect of the video is that there are a number of appeals going on at the same time in different directions. On the one hand there is a main message conveyed by pathos, which shows the young boy’s romantic feelings towards his boyfriend, and his wry acceptance of his father’s old fashioned and rather macho attitudes. On the other hand there is some authority and believability in the role of the father who pays for the meal and takes a positive and fatherly interest in his son. The son is inward looking and reflective, using the personal pronoun â€Å"I† to reveal his feelings, while the father uses the pronoun â€Å"you† more often and directs his feelings outwards. The father cites the evidence of his own experience to offer an example for the boy to follow in his footsteps. McDonalds will be well aware that parents and teenage children, and the sometimes complex and difficult relationship between them is absolutely the territory in which they operate their business. They provide a framework, something like a neutral territory, in which this generational conflict can be worked through, via the activity of buying and eating fast food. In making the gay-friendly message implicit, rather than explicit, McDonalds avoids the possible outcome of presenting a crass or sensationalist message. The way gaps in the narrative are left for the viewer to supply is also very clever, because it flatters the audience and forces them to get involved in constructing the meaning of the advertisement. Ambiguity used in this way is a very powerful rhetorical technique. There is still, of course, the possibility that some viewers will react negatively to the overturning of the traditionally dominant heterosexual point of view. Some viewers will resist the gay-friendly message that is being constructed but this, too, is part of the writer’s intention. Advertisers often court controversy as a means to extend the impact of their message and this is a prime example of that. If some viewers react with an indignant and anti-gay blog post or a you tube video or text response then this in turn provokes pro-gay and pro-McDonald posts from the viewers. The message is then guaranteed durability and a wider circulation. In purely technical production terms this video is a model of economy and precision. There are only two speakers, and each takes only one conversation turn. The product is never mentioned, and the instant recognizability factor with this brand makes this irrelevant in any case. Just in case there is any doubt in the viewer’s mind, however, the logo is added at the end. The colors are muted, and the mood is a gentle family intimacy with some tension caused by the unspoken facts which change the surface meaning of the discourse. Deep meaning is conveyed in shots of the changing expressions on the son’s face, and these meanings are obliquely referred to in the tag line â€Å"Come as you are†. This phrase is used in standard English to mean something like â€Å"don’t dress up specially – there is no need to be formal† and the McDonalds ad suggests an extension of this to mean something like â€Å"you don’t need to pretend you are straight, just be yourself† for a young and gay friendly audience, or â€Å"you don’t need to worry if your son is gay, just come and eat with him as normal† for an older audience who may be less open towards a gay message. The advert makes a plea for tolerance, not for any particular orientation. All of the components of the advert, even including the brief snippet of song saying â€Å"I’m going on my way† at the end, support these same messages and the images work, because they rest on a long McDonalds formula of adverts showing intimate conversations in busy restaurant scenes, but incorporate this new â€Å"diversity† based angle in a positive, friendly and contemporary way. Appendix 1. 1. Boy: Hello? 2. Boy: I was thinking about you too. 3. Boy: I miss you too. 4. Boy: My dad’s coming, I have to hang up. 5. Father: Is this your class picture? 6. Father: You look just like me at your age/ 7. Father: Let me tell you I was quite the ladies’ man! 8. Father: Too bad your class is all boys†¦ 9. Father: You could get all the girls. (Song in the background) 10. Tag line replaces the pictures : Come as you are. Hill, Charles A. and Helmers, Marguerite (2008) Defining Visual Rhetorics. Mahwah, NJ: Lawrence Erlbaum Associates. Lunsford, Andrea A. , Ruskiewicz, John J. , Walters, Keith. (2009) Everything’s an Argument. Boston: Bedford books. McDonald’s video advert â€Å"Come as You Are†, (2010) in French with English subtitles. Available online at: http://www. youtube. com/watch? v=xk8xyONKK_4&feature=related

Key Success Factors Essays

Key Success Factors Essays Key Success Factors Essay Key Success Factors Essay Key Success Factors in the Low Cost Carrier Industry Key Success Factors in the Low Cost Airline Business: Low cost airlines strive to meet the basic demand of airline customers a safe air transport from one location to another location at a relatively low price. In order to be successful, they have to carry out their business from a certain value-based perspective â€Å"less for much less† – and concentrate their attention on the following Key Success Factors of their industry: Overall low costs: Overall low costs are essential to be able to offer cheap fares. They are achieved by several cost-cutting business practices such as: Point-to-point services (no waiting for baggage or passenger transfers, less complexity) Cheaper product design (no free food or drinks, no newspapers) Standardized fleet (lower aircraft capital outlay, lower training costs, cheaper parts equipment supply, lower maintenance costs) Use of secondary airports (lower charges) Direct Sales via Internet as main distribution channel (less travel agent fees) High operational efficiency: High aircraft utilization is crucial to maximize the profits of the airline. Hence, quick turnaround times at the gates are required to reduce the time on the ground, where aircrafts do not make profits. Moreover, maintaining a high passenger load is important to spread fixed costs, increase staff productivity and overall profitability.   High core service standards: In contrast to certain ancillary services such as free food and beverages, high core service standards such as safety, reliability (punctuality, reliable baggage delivery) and customer support are fundamental for customer satisfaction. Most importantly, safety problems and safety concerns have to be avoided. They have a particularly bad effect on low cost airlines, since a trade of between low prices and air travel safety will be suspected. Strong direct sales capability via the Internet: Whilst being the cheapest channel for ticket sales, the Internet is also easily accessible for a growing number of (potential) costumers. In order to be successful, the homepage of the airline has to be well-know (marketing efforts have to direct the attention of the people on the web-page), user-friendly and has to guarantee a smooth booking process.

The Parts of a Word

The Parts of a Word The Parts of a Word The Parts of a Word By Maeve Maddox A reader asks about the terms prefix, root, and suffix, and wonders how to distinguish them in a word. At the most basic level, words are made up of units of meaning called morphemes. A morpheme may be a recognizable word like tree, run, or button that cannot be broken down into smaller meaningful parts. A morpheme can represent meaning without being a word. For example, the prefix un- expresses the idea of negation. The suffix -ness, used to turn adjectives into abstract nouns, is a morpheme. The root struct, seen in structure and construct, is a morpheme that embodies the meaning of â€Å"to build,† but it cannot stand alone as an English word. A root is a word’s basic part and carries its fundamental meaning. In the word sadness, for example, the root is sad. Sometimes two roots combine to make one word, as in telephone, a combination of the morpheme tele, which relates to distance, and the morpheme phone, which relates to sound. Prefixes and suffixes belong to a set of morphemes called affixes. An affix is an element added to the base form or stem of a word to modify its meaning. Standard English makes use of two types of affix: prefixes and suffixes. A prefix is added at the beginning of a word. For example, the prefix re- is added to a root or a word to denote the idea of doing it again: return, renew, reconstruct. A suffix is added at the end of a word. Suffixes are of two kinds, derivational and inflectional. A derivational suffix changes the underlying meaning of the word; an inflectional suffix changes the tense of a verb or the number of a noun, or performs some other grammatical purpose. Some common derivational suffixes are, -er, -al, -ful, and -ize. The suffix -er added to a verb creates a person or object that performs the action of the verb: teach/teacher, walk/walker, kill/killer, compute/computer; -al and -ful change nouns into adjectives: accident/accidental, forget/forgetful; -ize changes a noun into a verb: terror/terrorize. Common inflectional suffixes are endings such as, –ed, -ly, -s, -s, -er, -ed, -es, -est, and -ing. Derivational endings are added to a root. For example, the word reconstruction is made up of the root struct, two prefixes, re- and con-, and a suffix, tion. (Because struct ends in t and tion begins with t, one of the ts had to go.) Inflectional endings are added to a stem, which is the entire word that the ending is being added to. In the words reconstructed and reconstructing, for example, the stem is reconstruct-. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar 101 category, check our popular posts, or choose a related post below:100 Exquisite AdjectivesPrecedent vs. PrecedenceDouble Possessive

A Literature Review of secondary material on Julius Caesar Essay

A Literature Review of secondary material on Julius Caesar - Essay Example However, Brewer indicates Shakespeare’s primary reference regarding Julius Caesar prior to his introduction to Plutarch, might have been Mirror for Magistrates in which Caesar was depicted as both cruel tyrant and inspired leader. Brewer supports his basis regarding Shakespeare’s source upon earlier references to the relationship between Brutus and Caesar in other works that precede the staging of Julius Caesar. References are pointed out from III Henry IV and II Henry IV as well as Henry V and Hamlet. In all of these references, Brewer illustrates how the picture painted of this relationship reflects the earlier writings that depicted Brutus as evil and Caesar as alternately good and evil. â€Å"Judging from the quotations from the plays, it seems that Shakespeare may well have had some sympathy with this older, indeed medieval, tradition. After he had read Plutarch’s idealizing life of Brutus (perhaps his reading of North’s Plutarch coincided with his writing of Henry V), his idea of Brutus may have changed, and certainly became more complex.†2 Rather than understanding Brutus as a single-sided character, Brewer suggests that Shakespeare’s treatment of him represented a sh ift from the traditional medieval thinking at the time of his creation of the play, supporting a small but perhaps more humanistic version of the historic events. While Anne Paolucci3 acknowledges in 1960 a long-standing tradition to place Brutus as the hero of the play, she writes primarily about how scholarly interpretation of Shakespeare’s Julius Caesar should be focused with equal attention upon the title character as well as the tragic hero of Brutus. The fact that the play is named instead after Caesar does not in itself demand that the tragic hero be considered the leader himself, she argues. â€Å"In naming the play after Caesar, Shakespeare may have been suggesting that to understand the tragic denouement properly we must

@the most important political fact of the nineteenth century in Europe Essay

@the most important political fact of the nineteenth century in Europe was the growth of nationalism.' (M.S.Anderson. Discuss with reference to at least 3 major - Essay Example However, nationalism became increasingly identified with conservative elements and clashed with new ideologies such as socialism. Nationalist sentiments among nation-states turned to the acquisition of territory and prestige which led them to imperial adventurism. Nationalism had much to do with the outbreak of World War I. The defeat of the Axis powers after the Great War also saw the break-up of the Austro-Hungarian and Ottoman empires. Many of their former territories became independent nations through treaties after the war, and the Paris Peace Conference firmly placed the principle of national self-determination and equality among nations (Columbia Encyclopedia). Napoleon was the dominating force in Europe by the end of the 18th century. The French emperor created the Confederation of the Rhine which grouped the individual German states bringing them together for the first time. This conglomeration of formerly separate states brought about a rise in nationalism which started in the northern states. After Napoleon’s defeat at the Battle of Leipzig by Russia, Prussia, Britain and Austria, this Confederation also collapsed. Napoleon’s defeat brought about the beginning of the Congress of Vienna which was formed to restore the balance of power in Europe and ensure that France would be unable to once again expand beyond its pre-war boundaries. The countries who participated in Leipzig were the principal players in the Congress of Vienna. Lands which formerly formed part of the French Empire were partitioned among the victorious powers. Prussia traded the Grand Duchy of Warsaw for Saxony with Russia. The other powers became anxious w ith the growing power of Prussia, and so it agreed to take only two-fifths of Saxony to prevent the formation of a coalition against it by the other powers. The Coalition then created the German Confederation which was similar to the Confederation of the Rhine, under the leadership of Austria. The four