Harmony in Emersons Nature Essay -- Emerson Nature

Harmony in Emersons Nature I would like to address deuce points in my discussion on Nature. One I just found interesting and the other is to examine the idea of unity and harmony presented throughout the work. turn I was rereading, I noticed in the beginning Emerson mentioned horizons three times. I know Emerson is sometimes redundant, but to me he was trying to tell us the importance of the horizon. When he was writing about who owns what property, he mentions a property in the horizon which no man has. Somewhere in the distance is a side on earth that belongs to itself. In the tranquil landscape, and especially in the distant line of the horizon, man beholds somewhat as beautiful as his own nature. The finally time seems to sum it up- The health of the eye seems to demand a horizon. We atomic number 18 never tired, so long as we can see far enough. To me, horizons bring all that is possible in the world. When we look out into the world, we can see the horizon, which is an end ing, but all the space in between is just the beginning. The sun rises and sets all over the horizon. It is where each day begins and ends We can only see so far, but we know there is so much more to be seen. If for some priming you dont like what you see, then there is always the hope that you can change it, because you can see all the possibilities. I also conceptualise I can tie the way Emerson views children into my interpretation of the horizons. He writes in Chapter 1 that the true love of nature has a deep connection between their inward and outward senses and still seems to maintain the spirit of infancy. Children can truly see the meaning of the world, without the deceit and anger that some adults choose to see with. Children are connecte... ...ious mind. But, twice Emerson notes that nature is a presence that shines through us, not around us, but through our bodies. So, to me, it is very evident that nature is indeed a pull up stakes of our nous. But I guess our so uls are outside of our bodies. Maybe nature flows through our souls not our actual bodies. Sometimes I forget my body and my soul are separate, but maybe they arent and that is what Emerson is trying to say-Everything is connected, we are all one. To sum up my point on harmony between man and paragon and Nature, I would like to give you one last quote - The aspect of nature is devout. Like the figure of Jesus, she stands with bended head, and hands folded upon the breast. She loves us and respects us and only demands the same. Or will we kill her on the cross, stripped of all that was once hers? But, Jesus came back, do you think we will?

All-Kinds-Of-Fur :: essays research papers

Motion Picture DiariesThis document reading that I chose to write my short paper assignment on is a arrangement of diary entries from three different young battalion from three distinctly different backrounds. Yet, this primary source shows that there is one common link between the three of them and that is their love of movies and the early motion pictures that seemed to captivate Ameri faecal matters from every walk of life. All three of these individuals obviously have had their lives impacted by the movie persistence to such a level that feel the need to write ab tabu it in their diaries where their personal information is shared. But, in order to understand this we must aroma at our own lives and that pivotal moment when something new and exciting entered our life and we just thought that whatever it was was greater than sliced bread. The only difference is that the people and especially the young adults of this era were experiencing something unlike anyone had ever seen bef ore and as a result it had enormous impacts. Movie stars were born and their first fans appeared in the prompt glow of the mid afternoon picture. People of this era worshipped their movie stars. They dressed like them, walked like them, talked like them, started to smoke like they did all attempts to immitate their favourite(a) star in ultimate hopes of beingness like them one day. All three of these individuals have their story to tell about how they tried to live out part of a movie they saw in their real lives, whether it was through a passionate kiss or a runaway with a command lover. These stories also make it evident to the reader the kind of impact these motion pictures had on people of many different ages. It was a young girls fantasy being portrayed on a screen and therefore, she knew without doubt that her dreams would come true just as they had for the woman on screen. Through these writings the reader can see these people attempting to live out these movie fantasies in real life and sometimes with success. These entries are first-hand accounts of the effects of movies on this generation and offers a spot of insight as to why we view movies and movie stars the way we do today. As it turns out, it has always been that way.

Use of Allusions in Andrew Marvells To His Coy Mistress Essay

The speaker in Andrew Marvells To His Coy Mistress is a man who is addressing a uncommunicative listener, who happens to be his sporting lady. In this dramatic monologue the speaker tries to explain his feelings to his mistress. The speaker uses many allusions to empires and other objects, events and ideas that are not directly related to his feelings, in fiat to explain how he feels. He uses these allusions to exaggerate his feelings in order to clearly show them. After reading over the poem once, you get a sense of what the speaker is feeling. Upon further analysis of the poem you realize that the allusions used in the poem, are in fact, what makes this poem so interesting.The speaker begins the poem by explaining to his mistress that if they had the time and place to discuss there feelings...

Photos and Images are More Powerful than Words Essay -- Argumentative

Images argon More Powerful than Words The Ameri nates Heritage College Dictionary defines the term image as An optically or electronically formed representative reproduction of an object, esp. an optical reproduction formed by a lens or a mirror. This is what is more commonly referred to as a picture. The definition of a word is a sound or combination of sounds, or its representation in writing or printing that symbolizes and communicates a mean and may consist of a single morpheme or a combination of morphemes. In fact, there is a constant debate about the importance and substance of both forms of communication. Because either i can be interpreted and considered differently, depending on who the viewer or reader is, this debate has been ongoing for quite some cartridge holder now. The power that images have over words is stated simply by Neil Postmans The Great token Drain as one picture, we are told, is worth a thousand words (515). So, one can take a stand in sayin g that images are more powerful than words, because they can be understood and interpreted differently by different people. One of the benefits of EOP Cultural Trip was the visit to the United Nations Building (UN), where there was a mural that depicted the past, present and future achievements of the UN as an organization. The images contained in this Mural evoked so many different emotions at one time that they forced one to become completely overwhelmed and in total awe. The pictures of the Holocaust were more vivid than any that could have ever been imagined while reading any book or article on the same topic. The images depicted struggle, despair, hope, strength and determination of those who were involved in that tragedy. Everyone,... ...s, Madge Sinclair. Paramount Pictures Video, 1988.Class Film. Eng 1201-EB. Summer Session, 2002.Image. American Heritage College 3rd ed. capital of Massachusetts Houghton Mifflin Company, 2000.Image of Kofi A. Annan With Young Gir l. EOP Cultural Trip to New York United Nations Building, July 19, 2004.Mural of Past, Present, and Future of the United Nations. EOP Cultural Trip to New York United Nations Building, July 19, 2004. Postman, Neil. The Great Symbol Drain The Presence of Others 3rd ed. Ed. Andrea A. Lunsford and sewer J. Ruszkiewicz. Boston Bedford/St. Martins, 2000.Stephens, Mitchell. By Means of the Visible A Pictures Worth The Presence of Others 3rd ed. Ed. Andrea A. Lunsford and John J. Ruszkiewicz. Boston Bedford/St. Martins, 2000.Word. American Heritage College 3rd ed. Boston Houghton Mifflin Company, 2000.

The New Economy Essay -- essays research papers

THE NEW ECONOMYIt works in America. Will it go global?It seems almost too soundly to be true. With the information technology sector leading the way, the U.S. has enjoyed almost 4% growth since 1994. Unemployment has fallen from 6% to approximately 4%, and inflation just keeps constitute lower and lower. Leaving out food and energy, consumer inflation in 1999 was only 1.9%, the smallest outgrowth in 34 years. This spectacular boom was not built on smoke and mirrors. Rather, it reflects a go outingness to undertake massive risky investments in in advance(p) information technology,unite with a decade of retooling U.S. financial markets, governments, andcorporations to cut costs and increase flexibility and efficiency. The result is the so-called youthful Economy faster growth and lower inflation. Most corporate executives and policymakers in Europe and Asia, once skeptical about the U.S. performance, have taken this lesson to heart. There are still widespreadmisgivings about the U.S. model of free-market capitalism. But driven by a desire forfaster growth, combined with a fear of being left behind, the rest of the world is starting to embrace the benefits of a technology-driven expansion. But a global New Economy will not happen overnight. True, spending on technology, the most visible part of the New Economy, while not yet up to U.S. levels, is on the rise everywhere. semiconductor unit sales were up 17% worldwide in 1999, while the number of Internet users in Western Europe and the Asia-Pacific region is expected to more than stunt woman over the next five years (chart). Even in a developing area such as India, the software industry is growing at a rate of 50% to 60% annually. OLD VIRTUES. But the worldwide proliferation of mobile phones and Web accounts by itself will not bring about a more vibrant global economy. What are also needed are dramatic changes in core institutions that will translate technology into faster productiveness growth. That means financial markets better able to fund innovation, more flexibility in corporations and labor markets, a faster pace of deregulation, and increased competition (table). The New Economy is built on old virtues thrift, investment, and letting market forces operate, says Treasury Secretary Lawrence H. Summers. There are signs that the process of change has started. With growth picking up in Europe, and Asia emerging fro... ...dents accounted for two-thirds of the growth in science and engineering doctorates at U.S. universities. Most of them planned to stay and work in the country. Like many new(prenominal) aspects of the New Economy, opening up the doors to foreign workers wont come easily in many countries. But the genie is out of the bottle--now that the U.S. has shown that faster growth is possible, no country will be able to resist it. In the end, the benefits will be well worth the pain. The Road to the New EconomyHeres what countries must do to get a high-productivity, low-inf lation economy BOOST INVESTMENT SPENDING on information technology as a share of GDP RESTRUCTURE CORPORATIONS to cut costs, break flexibility, and makebetter use of technology OPEN FINANCIAL MARKETS to direct capital to the best uses DEVELOP VENTURE CAPITAL and IPO markets to aid innovative companies ENCOURAGE AN ENTREPRENEURIAL CULTURE and make it easier to startnew businesses INCREASE THE PACE OF DEREGULATION especially in telecom and labormarkets ADJUST fiscal POLICY to the realities of the New Economy by waiting for inflation to appear before raising interest rates

Impacts of Artificial Climate Modification Essay -- Meteorology Weathe

Impacts of Artificial Climate Modification Controlling the weather. The very idea of it sounds enthralling and, yet, terrifying. Take a outcome and think about the endless possibilities. Imagine the scenario Hurricane Katrina is headed straight for Louisiana, Mississippi, and Texas. The loss of life is unthinkable and the amount of damage is insurmountable. However, scientists have discovered a way to semen the hurricane, not only lessening its power but potentially redirecting its path. Hundreds of lives ar saved and billions of dollars in damage are prevented. While extreme storm economic consumption is a far reach into the future, the possibility to increase rain and snow fall and to suppress hail storms is a reality. However exciting the possibilities, there are still great concerns on how this awesome power will affect the world. Weather Modification (WM) began in the mid 1940s with three scientists at the ecumenical Electric Laboratory. Vincent Schaefer, Bernard Vonnegut, and Irving Langmuir conducted various experiments in precipitation management. Their studies showed that the use of dry ice and silver iodide in supercooled stratus clouds acted as seeds for rain and snow making. Simply put, seeding is the entry of crystalline particles into a cloud to create ice crystals and water droplets that will become precipitation (Bridget, 51). These first series of experiments encouraged new rain enhancement and hail prevention projects throughout the world (List, 51). With the introduction of any new finding, there is a need for guidelines. In order to create a more universal, uniform, and organized method of researching weather modification, the World Meteorological Organization (WMO) establish... ...cy Statement Planned and Inadvertent Weather Modification,. Bulletin of the American Meteorological Society, 73, 337.Bridget, C. (May/Jun 2005). Changing the Weather. Weatherwise, 58(3), 51, 53.Howell, W.E. (1977). environmental Impa cts of Precipitation Management Results and Inferences from Project Skywater. Bureau of Reclamation Department of the Interior, 58(6), 491-492.Solak, M.E., Yorty, D.P., & Griffith, D.A. (2003). Estimations of Downwind Cloud Seeding Effects in Utah. Report North American Weather Consultants, Inc., 35(1), 1, 2, 4.Weaver, T. & Collins, D. (Nov 1977). realistic Effects of Weather Modification (Increased Snowpack) on Festuca Idahoensis Meadows. Journal of Range Management, 30(6), 451.List, R. (Jan 2004). Weather Modification- A Scenario for the Future. Bulletin of the American Meteorological Society, 85(1), 52, 56-57.

Impacts of Artificial Climate Modification Essay -- Meteorology Weathe

Impacts of Artificial Climate Modification Controlling the weather. The very idea of it sounds enthralling and, yet, terrifying. effect a moment and think about the endless possibilities. Imagine the scenario Hurricane Katrina is headed straight for Louisiana, Mississippi, and Texas. The loss of life is unthinkable and the amount of damage is insurmountable. However, scientists have discovered a way to seed the hurricane, not only lessening its power but potentially redirecting its path. Hundreds of lives are saved and billions of dollars in damage are prevented. While extreme storm manipulation is a far reach into the future, the possibility to increase rain and atomic number 6 fall and to suppress hail storms is a reality. However enkindle the possibilities, there are still great concerns on how this awesome power will affect the world. Weather Modification (WM) began in the mid 1940s with trey scientists at the General Electric Laboratory. Vincent Schaefer, Bernard Vonnegut, and Irving Langmuir conducted various experiments in precipitation management. Their studies showed that the use of dry ice and silver iodide in supercooled stratus clouds acted as seeds for rain and snow making. Simply put, seeding is the introduction of crystalline particles into a cloud to prepare ice crystals and water droplets that will become precipitation (Bridget, 51). These first series of experiments encouraged unsanded rain enhancement and hail prevention projects throughout the world (List, 51). With the introduction of any new finding, there is a need for guidelines. In order to create a more universal, uniform, and organized method of researching weather modification, the World meteorologic Organization (WMO) establish... ...cy Statement Planned and Inadvertent Weather Modification,. Bulletin of the American Meteorological Society, 73, 337.Bridget, C. (May/Jun 2005). Changing the Weather. Weatherwise, 58(3), 51, 53.Howell, W.E. (1977). Environm ental Impacts of Precipitation Management Results and Inferences from Project Skywater. Bureau of Reclamation Department of the Interior, 58(6), 491-492.Solak, M.E., Yorty, D.P., & Griffith, D.A. (2003). Estimations of Downwind Cloud Seeding Effects in Utah. Report North American Weather Consultants, Inc., 35(1), 1, 2, 4.Weaver, T. & Collins, D. (Nov 1977). Possible Effects of Weather Modification (Increased Snowpack) on Festuca Idahoensis Meadows. Journal of Range Management, 30(6), 451.List, R. (Jan 2004). Weather Modification- A Scenario for the Future. Bulletin of the American Meteorological Society, 85(1), 52, 56-57.

Computational Multibody Model Elbow Joint Health And Social Care Essay

Abstraction Com rigational multibody mold can be used as a various tool to analyze joint mechanics, joint hurt, show ligament map, and to prefigure joint contact force per unit area. This paper describes a fresh method for the development and order of a computational multibody theoretical cover that represents human elbow flexion- extension associated with forearm pronation-supination. An expeditiously developed theoretical answer for can help sawboness and other research workers in the design and rating of interventions for articulatio cubiti hurts, and contribute to the improvement of patient attention. Therefore, it is really much necessary to analyze biomechanical technology to develop and adjudge an effectual cubitus theoretical account for the optimum intervention of cubitus upsets prior to their application in patients. The computational theoretical account accurately predicted flexion-extension gesture bounds, and relationships between coronoid procedure remotion, flex ure angle, and varus confine forces. The theoretical account was besides able to calculate parametric quantities that the experimental probes could non, such as forces within ligaments and contact forces between castanetss 1 .Introduction The cubitus crossroads is the 2nd most normally dislocated joint in grownups 2 . Relative to hurts and upsets of the lower arm, there is relatively small grounds to manoeuvre intervention of many elbow hurts 3 . Computational theoretical accounts of the cubitus could profit our apprehension and intervention of upper appendage upsets. Multibody mold is an effectual and healthy tool in biomechanics. The multibody patterning attack has been used by research workers for patient-specific preoperative planning, computer-aided surgery, and computer-aided rehabilitation. Biomechanical computational theoretical accounts of the cubitus have been developed, but all limited their pertinency by presuming fixed joint axes of rotary motion, ordering sp ecific kinematics, simplifying ligament features or disregarding gristle consequence 2, 4-6 . Therefore, the cardinal aim of this survey was to develop and formalize a multibody theoretical account of the cubitus articulation that includes representation of articular gristle and ligaments as non-linear viscoelastic springs. The topic specific theoretical account was authorize by comparpower predicted bone kinematics to mensurate gesture of the identically loaded corpse cubitus utilizing a bi-axial mechanical examiner. The overall end of the undertaking is to put capable specific articulation theoretical accounts within musculus driven musculoskeletal motion simulations of the upper-extremities.Methods and Materials The experimental and multibody patterning methods were similar to that described by Stylianou et Al. 7 and Bloemker et al. 8 . One fresh frozen corpse cubitus ( 44 old ages old, female, left cubitus, 152cm tallness, 41 kg mass ) was used for this survey. The humeru s caput was cemented with a cylinder that was inclined by a flexible joint articulation to a Bose 3510 bi-axial mechanical examiner. The triceps musculuss sinews was sutured and tightly connected to a burden cell that was stiffly attached to the top cylinder of the testing machine. The elbow bone was besides fixed to a cup connected to the mechanical examiner via a cosmopolitan articulation ( Fig 1 ) .The radius was free to revolve. For apiece simulation kinematics of the humerus and ulna were obtained utilizing stiff original structure markers and a 3-camera Optotrak Certus system ( Northern Digital, Inc. , Waterloo, ON, Canada ) and the forces on triceps sinews were save by a burden cell ( Model SBO-100, Temecula, CA 92590 ) . The sign place and orientation of cadaverous bone geometries relative to the dynamic simulator were recorded utilizing a examining tip with the Optotrak system. After proving, the cubitus was dis-articulated and the median collateral ligament ( MCL ) , sidelong collateral ligament ( LCL ) , triceps insertion/origin sites were measured with an Optotrak digitizing investigation.3omegatenYLoad CellIredLocalizer21C UsersmmrhwbDesktoppicture human elbow 2 3 proving images & A videos100_0183.jpg C UsersmmrhwbDesktopReportpictureabs_model_pic.jpgFig 1 Experimental Setup Fig 2 Model ApparatusComputed Tomography ( CT ) scan images of the cubitus castanetss and localizers were taken to do 3D bone geometries. The plan 3D Slicer ( www.slicer.org ) was used to make the bone and localizer geometries from the CT images by utilizing car cleavage. Geomagic Studio ( Geomagic, Inc. Research Triangle Park, NC ) was used for tear transition and post-process filtering of the cubitus geometries including smoothing, taking spikes, and cut downing noise. The bone geometries and ligament insertion/origin points were aligned in MSC.ADAMS ( MSC Software Corporation, Santa Ana, CA ) by utilizing the initial place points and point clouds of each bone ( Fi g 2 ) . The ligaments and musculus sinews were modeled as nonlinear springs utilizing a piecewise map depicting the force-length relationship for each package 9 . A subprogram was written in ADAMS to depict this relationship. This subprogram was derived from the ligament force as a map of strain, the length of each ligament in the place it was constructed, the measured zero-load length and the ligament stiffness. The zero-load length of each package was determined by ciphering the maximal straight-line distance between interpolation and beginning sites throughout the by experimentation measured full scope of gesture and so using a rectification per centum of 80 % 8 . The gristles geometries were modeled as stiff organic structures of 0.5 millimeters unvarying thickness by squeeze outing cartilage country of bone surface by utilizing Geomagic shell map. Soft contacts were applied between gristle geometries utilizing a contact map in MSC.ADAMS that allows for interpenetration of t he geometries to imitate fruity tissue 7 .Consequence The theoretical account is validated by comparing the kinematics and RMS mistake of each bone and triceps tendon force obtained from the theoretical account versus the experimental information. The comparing of kinematics graphs demonstrates that the theoretical account replicates the experiment.AA Degree centigrade UsersmmrhwbDesktopReportpicture3_y_abs.jpgCCalciferolFoC UsersmmrhwbDesktopReportpicture6_y.jpg routine 3 Comparison of trend in y-direction of Humerus ( A ) , Ulna ( B ) and Radius ( C ) . Motion informations are taken from Marker 1, 2 & A 3 shown in Figure 2.Degree centigrades UsersmmrhwbDesktopReportpicturericep_force.jpgC UsersmmrhwbDesktopReportpicture7_y_abs.jpgFigure 4 Comparison of triceps tendon forceBMarker No.Marker 1 ( millimeter )Marker 2 ( millimeter )Marker 3 ( millimeter )Tricep sinew force ( N )RMS mistaketen2.40ten5.90ten10.06.5Y1.96Y2.54Y6.20omega1.27omega4.80omega9.37Table 1 RMS Mistake in x, y & A z way for marker 1,2 & A 3 and tricep sinewDiscussion The chief purpose of this survey was to make and formalize a topic specific computational multibody theoretical account of the elbow articulation composite to foretell joint behaviour. Model cogency was successfully demonstrated through comparings of fake kinematics and triceps tendon tenseness informations obtained from cadaver experiment. The chief advantages of this theoretical account are the ability to foretell ligament and contact forces which are really hard to capture by experimentation 1 . Future work includes utilizing non-uniform distinct gristle, adding more ligament packages, annulate ligaments, and patterning soft tissue wrapper. The developed techniques will so be used for capable specific musculoskeletal motion simulations of the upper-extremity that include anatomical theoretical accounts of the cubitus.Recognitions This research is funded by the School of Medicine, University of Missouri-Kansas City.Me ntions 1 J. P. Fisk and J. S. Wayne, Development and Validation of a Computational Musculoskeletal Model of the Elbow and Forearm , Ann. Biomed. Eng. , Vol. 37, No. 4, pp. 803-812, April 2009, 2 J. de Haan, N.W.L. Schep, D. Eygendaal, G-J. Kleinrensink, W.E. Tuinebreijer and D. den Hartog Stability of the Elbow Joint Relevant Anatomy and Clinical Implications of In Vitro Biomechanical Studies The Open Orthop. J. Vol.5, pp.168-176, May 2011. 3 L. M. Ferreira, J. A. Johnson, Graham J.W. King, Development of an active cubitus gesture simulator to measure kinematics with the humerus in the multiple places , J Biomech. Vol. 43, No.11, pp. 2112-2119, August 2010 4 F.C. Anderson, M.G. Pandy. Dynamic optimisation of human walking . J. Biomech Eng. Vol.123, No.5, pp.381-390, October 2001. 5 . A.S. Arnold, S.L. Delp. Rotational minute weaponries of the median hamstrings and adductors vary with femoral geometry and limb place deductions for the intervention of internally rotated pace , J. Biomech, Vol. 34, No.4, pp.437-447, April 2001. 6 . T.M. Barker, C. Kirtley, J. Ratanapinunchai, Calculation of multi-segment stiff organic structure joint kineticss utilizing MATLAB , Proc. Inst. Mech. Eng. H , Vol.211, No.6, pp.483-487, 1997. 7 A. P. Stylianou, T. M. Guess, J. L. Cook, Development and proofread of a multi-body theoretical account of the eyetooth knee articulation , Comp. Meth. Biomech. Biomed. Eng. , DOI 10.1080/10225842.2012.684243, pp. 1-8, May 2012. 8 K. H. Bloemker, T. M. Guess, L. Maletsky, K. Dodd, Computational Knee Ligament Modeling Using Experimentally resolute Zero-Load Lengths , The Open Biomed. Eng. , Vol.6, pp.33-41, April 2012 9 G. Li, J. Gil, A. Kanamori, S. L. Woo. A validated 3-dimensional computational theoretical account of a human articulatio genus articulation , J. Biomech. Eng. Vol.121, No.6, pp.657-662, December 1999

Tell Tale Heart Essay

HTH s idea is portrayed hen we see the protagonists struggle between himself and the old soldierys eventide axed eye. As the story progresses, the conflict between the protagonist and the slaughter heart r enders the idea of the fabricator versus himself. The external struggle within the Story seems to be the narrators conflict with the old cosmos. The protagonist loved the old man, eliminating motives that might normally in spire such a violent murder.As he proclaims his give birth sanity, the narrator fixates on the old mans vulture. It was open wide, wide open and grew furious as gazed upon it. Saw it wit h perfect strictness all a modify blue, with a hideous veil over it that chilled the very mar row in my bones but I could see nothing else of the old man s face or person for I had directed the ray as if by instinct, precisely upon the damned spot. The narrator reduces the old man t o the distinctive blue of his eye in obsessive fashion.He separates the man from his Evil Eye so he can spare the man the blame of guilt that he attributes to the eye itself. The narrator FAA ills to see that the eye of the old man is a fundamental part of his individuality that cannot be isolate d as the narrator abnormally imagines. As a result of his warped sense of reality, the narrator obsesses over the low beats of the mans heart, yet shows little fill about the mans shrieks, which are loud enough to attract his neighbors attention and draw the police to the scene of the crime.Through hoot the story, he explains that he is not mad, but ironically, he is the opposite of this, as he strut eagles to comprehend his own mind. The narrators paranoia and guilt make it mine NT that he will give himself away. The police arrive on the scene to give him the opportunity to be tray himself. The more the narrator professes his own calm manner, the more he is unable to e cape the beating of his own heart, which he mistakes for the beating of the old mans heart.As he confesses to the crime in the final sentence, he addresses the policemen as villains, indicating g his incapability to distinguish between their real identity and his own villainy. The internal conflict within the story is disguised as external conflict, through t he way that Poe describes the struggle of man versus man and man versus self. The protagonist battles with the old mans vexed eye however, this slowly turns into a combat bet en the narrators own mind, as he tries to escape the beating of his own heart.

Restaurant Industry Analysis

Executive Summary This report card provide show that this industry gage greatly benefit from the services our company tolerates. It ordain highlight umteen aspects of the eating ho physical exertion industry and the changes that the industry is currently facing. With the state of the economy and the pressure on eating houses to offer healthy options to consumers, there have been many changes recently. This report will address those changes and the reasoning behind them. It will also address the importance of the eating house industry to the economy as swell as the history of the restaurant industry and estimable issues surrounding the business.This report will begin with a discussion of the largest industry trade connectedness for the restaurant industry which is the NRA. It will then(prenominal) discuss the current focus in the restaurant industry on healthy eating and low calorie menu options. Socially, it is extremely distinguished for the restaurants to offer these low calorie menu options to please guests who are watching their weight, or working to maintain a healthy lifestyle. This is also a focus in the legal and ethics categories of this paper, and pass offs to be one of the main focuses of the industry currently.The state of the economy will be a nonher main discussion in this report. This is a problem that is affecting separatelyone, and every industry. It has caused restaurants to start relying on coupons and discounts to bring in consumers. Without these coupons and discounts, customers do non feel they can justify going to restaurants. The industry is pass judgment to financially turn around within the next a couple of(prenominal) years and recover from the great losses it, and many other industries have suffered.It is very ostensible that the restaurant industry is extremely competitive a consumer is offered many unlike choices in each category of cuisine, which makes it plain more important for restaurants to offer what t he customer wants, as well as to run specials and promotions to draw the customer in. Overall, the restaurant industry is currently being affected by all of the social and sparing factors that are happening in the world around us, but by staying on top of the competition, oblation coupons, deals, and options for every type of consumer, the industry should continue to get down and continue to be successful.Purpose The purpose of this report is to show the team that this industry could benefit from the services that are offered at the agency and to ensure that each agent has a undecomposed understanding(a) of the restaurant industry and the patterns that it follows. It is extremely important that when working to acquire bran-new business, each member of the team has a full understanding of the industry, from its history, to its legal troubles. The purpose of this report is also to show the company that there will be gains for both parties involved if the business is gained.Due t o the downturn in the economy, it may be assumed that now would not be a good time to invest in a new industry nevertheless this report will show that the restaurant industry has a way of maintaining itself, and there are always new opportunities to be considered. This report will use an environmental scan to show the importance of understanding the industry, and understanding the how trends in our society today affect the industry. Trade Association An industry trade association that is affiliated with the restaurant industry is the National Restaurant Association (NRA).The NRA is located at 1200 17th St.NW Washington DC 20036 (National Restaurant, 2011). The phone issuing is (202)331-5900 (National Restaurant, 2011). The NRA can also be found at www. restaurant. org. The NRA represents 380,000 of the 960,000 restaurant, restaurant supply, and nonprofit locations in the country (National Restaurant, 2011). They work to provide these locations with the resources necessary to be su ccessful in an extremely devalued paced industry. The NRA hosts multiple events each week in efforts to keep the restaurant community together. Environmental Scan This portion of the report will discuss the forces and trends that are currently affecting the industry.This information will assist with trade strategies and presentations. Social One of the largest factors currently facing todays restaurants is the focus on healthy eating and offering low calorie menu options. Fast food restaurants have begun heavily advertising their salads, as well as their other low calorie or natural options. With the current number of obese Americans on the rise, restaurants have certainly mat the pressure from their customers as well as from the government to ensure that their menus include healthy options that are silent appetizing and that will sell well.One of the strategies that has been put in place by many restaurants is adding calorie counts to their menus. This strategy has been approve d by many obesity experts, and has been shown to improve %15 of patrons meal choices (Jessen, 2011). another(prenominal) social factor that is currently affecting the industry is the need for restaurants to stay open late or twenty dollar bill four hours to better serve the communities. Dennys and Ihop have been familiar 24 hour restaurants for some time now, but back in 2000, Wendys began offering late night hours to their consumers.They realized that they were miss a great part of the market, and by extending their hours, intended to scoop it up. Currently, 80% of fast food drive thrus offer late night hours, at least until midnight (Robinson, 2005). This market is generateing stronger and stronger due to the consumers need for a late night snack combined with the laziness of not wanting to snap their own refrigerators. Economic Over the past few years, all Americans have become painfully aware of the distress that our economy is facing, and the restaurant industry was certainl y not excluded in this awareness.The industry has been oblige to take matters into their own hands and has begun offering more promotions, deals, and coupons to draw consumers into their businesses. According to USA Today, this is not supposed to be the time of year for coupons, as the holiday season approaches, restaurants are typically getting busier and busier, and the need to offer freebies decreases greatly (Horovitz, 2007). This year, that will not be the case. Consumers are feeling the pressure to save money wherever they can, and going out to eat is one of the first cuts that is going to be made.Coupons will dictate the dining decisions of many people as long as the economy continues its downward spiral. Many restaurants are offering deals that do not even need a coupon, these deals include promotions like 2 for 20 or $6. 95 all you can eat soup and salad. Companies have found that these marketing strategies increase their daily number of patrons a great deal. Technological As the importance of technology in the daily lives of Americans grows, the importance of technology in the restaurant industry grows as well. The current fastest growing technological trend in the industry is the development of the online order system.It begun as a system that was put in place by a majority of large pizza delivery companies, but has continued to grow into a service that is now being offered by many chain restaurants to accompany their curbside carryout service (OLO, 2011) . This is purely a consumer convenience that has worked very well for companies so far. Companies are also utilizing the current social media craze to draw in more customers by offering special coupons and deals on their Facebook pages as well as adding their menus which is also a convenience for the consumer. CompetitiveIt does not take much more than a drive around a well be city to understand the magnitude of the competition in the restaurant industry. As far as the fast food industry goes, it is easy to see who the biggest competitors are, as they are the ones that we repeatedly see. The casual dining restaurant industry is a little bit harder to decipher. The two biggest companies in the casual dining spectrum are Darden (Olive Garden, exit Lobster, Longhorn, Bahama Breeze, Seasons 52, Capital Grille) and the Outback Corporation (Outback, Carrabbas, Flemings, Roys, and Bonefish Grille) (Restaurants & Cafs, n.d).As big as these two companies are, the top fifty companies in the restaurant industry hold just 20% of the market (Restaurants & Cafs, n. d). This figure shows the importance of remaining on top of the competition and of remaining innovative and fresh. With the economy in its current state, restaurants are being forced to come up with crazy promos to draw out the customers. Ruths Steak House is mailing out $25 gift certificates to members of their rewards program, Cold perdition Creamery is partnering with Rocky Mountain Chocolates to create a shop that offer s specialty ice cream and specialty chocolates.Carrabbas is offering $10 off any bottleful of wine on Wednesdays (Restaurants dream, 2008). These are just some examples of the promotions that are being put into place in order to keep restaurants in line with their competition. healthy As previously discussed, obesity is on the rise, which makes the government take more notice of the actions that restaurants are taking to ensure the outdo options for their patrons.The FDA is cracking down on the amount of calories in restaurant menu options. They are expected to introduce new national laws by the end of the year that requires any chain with twenty or more locations to include calories on their menu for all of their items (Bernstein, 2011). It is expected that companies that make changes as quickly as possible will fare the best with the FDA. This is not the first time that the food and drug administration has cracked down on calories. A few years ago, they required a few large chai n restaurants to remove menu items that were over 1500 calories.Market Segmentation The restaurant industry can be split into a market segmentation of fast food, buffets, casual dining, and fine dining. It is important to know this information due to the fact that each segment will need to me marketed differently. Each segment sees a different demographic as far as age, financial status, and even gender. Many restaurants have begun marketing to senior citizens with early bird specials and deals because they realize that the baby nail down generation is good part of the American stomach (Hayes, 2005).Demographic and economic statistics help to show the sales potential of the industry which is extremely important to marketers. When a new restaurant is looking to open its doors, there are certain demographic categories that must be looked at. These categories include population, median age, gender, ethnic groups, household income, marital status, households with children, and educatio n. each of these categories must be analyzed in order for a restaurant to ensure success in the area in which they are opening.Information on these categories can be found using the most recent census, as well as state data agencies. Industry History Surprisingly, the restaurant is a comparatively recent phenomenon. Until the near 1800s, people dined at taverns, inns, and cabarets, and the idea of a restaurant was still an idea of the future (Dorf, 1992). In America, the restaurant became popular in the ordinal century during the Industrial revolution. These restaurants were originally created to serve the workers during the industrial revolution (Lundberg, 1994).They included white tablecloth service and restaurants that resembled more of a mess hall to fit as many people as possible. Since then, the idea has very obviously taken off, and remains strong even through our rough economic times. Financial regard The light at the end of the tunnel has not yet been spotted as far our economy goes, but it appears that Americans have stubborn that it is okay to begin venturing out in restaurants again. Total restaurant sales for 2011 have been up 3. 6% over sales in 2010, and this is expected to continue into 2012 (Weisberg, 2010).This is great news for the industry, however it has been reported that despite the rise in sales, 2 out of every five adults in America are still not using restaurant services as much as they would like in their daily lives (Weisberg, 2010). With The expected rise in sales, the importance of offering coupons and deals is still a big factor. If the industry would like to keep sales on the rise, it is important to continue advertising and drawing consumers into the restaurants. Ethical Issues Currently, the major ethical issue that the restaurant industry is dealing with is the obesity factor.If the attempts to create a healthy menu and healthier options continue, the industry should stay out of hot water. It is important to realize that the promotion of healthy choices can draw customers as well as keep a specific restaurant in good standing with the American public. Ethically, it should be extremely important for the industry to maintain as healthy a menu as possible. With many Americans struggling with obesity every day, the healthy menu options could really make a difference in their lives. One of the biggest ethical issues that each and every restaurant in the industry faces each day is the issue of safety.There is a lot of focus on safety not only for the customer, but also for the employees. Food recalls have been a major issue in the past few years, as they have become more and more frequent due to new diseases and viruses that are developing. If food that is recalled is not immediately removed, it could be very dangerous to the customer, which could in turn lead to a potential closing of a restaurant. Discussion The restaurant industry is strong in many ways. It is an industry that will never completely di e if they continue to change and offer new and exciting things to their consumers.It is important that trends are followed and the right advertising is done to reach specific demographics. The industry is also significant because people pay attention to activity going on in the restaurant industry because a great majority of Americans eat some sort of restaurant food at least once a week. I recommend that our company pursue a potential business opportunity with the restaurant industry because I believe that the company could have a great impact on the industry by using prevalent industry information to create a marketing campaign that will wage hike sales and bring in more lifelong customers.Conclusion In conclusion, I recommend that our company make a bid for the business in the restaurant industry because it is an industry that is extremely capable of growth, and I believe that our company could greatly assist in this growth. Together, we could create an excellent advertising ca mpaign that would not only increase sales, but also improve the opinion of the industry in the public eye. I have always said that everyone has to eat, why not make it at a restaurant tonight?

Ampalaya Cupcake

INTRODUCTION Cupcake is considered to be one of the best and popular desserts in the world. It was past introduced in the United States in the 19th century, and it was revolutionary beca expenditure of the amount of prison term it saved in the kitchen. The form of the cupcake originated from the two theories the cakes were origin completelyy cooked in cups and the former(a) one the ingredients use to bring on the cupcakes were mea receivedd out by cups (Food Timeline Web).On the early part, cupcakes were c eached form cakes, for reasons that they were easy to remember by the measurements of ingredients it took to create them but at once cupcakes move all over expanded to a wide variety of ingredients, measurements, shapes and decorations. Cupcakes were convenient because they cooked much ardenter than larger cakes. When baking was down in hearth ovens, it would consume a lot of time to bake a cake, and the final harvesting would often be burned. Since their origination in 20th century, cupcakes perk up be observe a pop culture trend in the culinary world.They bewilder spawned dozens of bakeries, devoted entirely to cupcakes that have popped up all over the country, and not just in metropolitan cities. Chefs and bakers publish books with decorating tips and fancy ideas for ingredients to use in cupcake. Food magazines publish special issues with full-color photography and recipes submitted all over the country. Blogs argon also updated e rattling mean solar day with cupcake parvenus and recipes Due to this phenomenon the bulletin board Corporation decided to innovate the cupcake to have twists not completely with its savour but also with its nutritional value content as well.Ampalaya pass on be our main ingredient. Ampalaya or Bitter Melon/Bitter calabash pipe is a veggie that grows in Asia, the Caribbean, East Africa and South America. People eat it as a food as well as use it for healthful purposes to help treat conditions including diab etes, squirtcer and viral infections. Bitter melon affects certain hormones, including insulin and leptin. Due to its bitter adjudicate m whatsoever pack dont mound to eat Amplaya even though it is water-loving. As a result of this, The bulletin board system Corporation decided to honk different flavors of fruit jam such(prenominal) as strawberry, banana and mango jam as our minor ingredients, with this m either lients testament be interested on ordering our mathematical crossway and ordain be at the same time enjoying and benefited on the convenience of eating our Ampalaya Cupcake. Thus, our clients will be more(prenominal) health conscious and will not hesitate to consume vege disconcert and pastry that atomic number 18 allowting rid off before. With this the electronic bulletin board Corporation with one of its vision is to al slipway exceed forethought and become the best in Class by making things happen and getting things do. BITTER BETTER SWEET CORPORATION MI SSION-VISION MISSIONThe bulletin board Corporation aims that it will continuously exceed expectation and become the best in Class by making things happen and getting things done. VISION To be the leading and p colligatered manufacturer and distributor of Cupcakes in the Philippines that would furnish customers desire for a new unique flavor and taste by consistently serving a unique best tasting, high gauge cupcake through fast, efficient and friendly service in a clean, fun and whole intimately surroundings. We seek to promote high tone do outputs with affordable wrong adding great taste and health benefits in oneType of Business The Bitter Better Sweet Corporation started in motion with a set of persons who loves to produce new kinds of product related in baking. The six individuals organized to be incorporated and create new invention that is new and sugargond to the tastes of all individual. The proponents create its name to gift it more catchy and appealing to our customers. The Bitter, symbolizes and defines the characteristic and taste of Ampalaya (Bitter melon/ Bitter run aground) while the Better, defines the health benefits of eating our product.Sweets, represent the chocolate that we will use in the top coat of the cupcake. To the core of passion in baking the group decided to formulate a brilliant innovation on the customary cupcake, in line with that the proponents came up with a twist on the product by making the ordinary cupcake became as a Ampalaya Cupcake (Bitter melon Cupcake). Offering this cupcake to our organise market it shall integrate the interpretation of e genuinely individual that Ampalaya (Bittermelon) is very hard to eat since it has a bitter taste.The proponent has confidence that this kind of product will not be pleasing and appetizing nevertheless(prenominal) it will also have healthy components that will add to its uniqueness and tone prospectively ahead of the rest. universe the outset one to discover this k ind of product is very enchanting to everyone the proponents pursue to their scheme to start a business and prepargon themselves for any find that they will face on the succeeding divisions of their business.Through this basis the proponents have the idea to begin a new creation of the bulletin board Corporation starting time product, the Ampalaya (Bitter melon) flavored cupcake that buns be competitive enough to the local and global industry. Management Highlights The Management Highlights of notice board Corporation is classified into different departments and these ar Administrative, Finance, Marketing, and yieldion in order to be specifying appropriate and needed skills and information. This will help the corporation work faster, easier, more efficient, and at the same time more productive as each of the department is varied according to their expertise.It will also highlight the buzz off use of the best raw materials that we will purchase from all of our providers whic h have selected under the close supervision of quality control and lowest cost that will be delivered immediately to the different target plains and target market such as the restaurants and cafeteria around the tubing Manila to be specialized in Murphy, Cubao in order to keep our product accented and healthy. Marketing Highlights One of the almost burning(prenominal) elements of any business is advertising and marketing. Today many businesses fail because they were poorly marketed than for any some former(a) reason.The most important element marketing for bulletin board Corporation shall be its mending in the sense that the target market will go by and test the product that we twirl for them. The proponents will come up with different strategies such as product, price, distribution and promotion of the product that will surely collect our target market. The proponent can easily attract our target market by advertising on the different types of promotions such as billboar ds, flyers, posters, social net functional sites Financial HighlightsThe Financial Highlights of notice board Corporation shall be creditworthy on taking care of all financial transactions from the raw materials being use up to the overall operational expenses. The initial capital of BBS Corporation will have the jibe of ? 2,400,000. 00 the amount shall look the cost of building up the new business with acquisition of all the necessary equipments, machineries, unmistakable and intangible and other supplies needed for the operation of the business. NAME OF PARTNER TYPE CAPITAL SHARE Leocadio, Vanessa Incorporator ? 480,000. 00 20% share Lopez, Ceriena Incorporator ? 80,000. 00 20% share Lotivo,Raiza Jane Incorporator ? 480,000. 00 20% share Malana, Charmaine Incorporator ? 480,000. 00 20% share Mariano, Paula Bianca Incorporator ? 480,000. 00 20% share replete(p) ? 2,400,000. 00 100% shares Socio-Economic Contribution The BBS Corporation will focus on charity events, environment comfortion and employment. The corporation will support at least two charity events annually by giving them cash donations amounting of P50, 000. 00. This will be the conjunctions own way of giving back to the community as the beau monde grows.The charity events that the company will sponsored will be tourism events related. At the same time the charity events at the same time will return help to the company by making our product familiar to other potential clients or customers. As environment-friendly company, the company makes sure that proper disposal garbage whether its in the production or in the office, will be purely monitored and supervised by the assigned personnel but also by all the employees working for the company as well as all the incorporators and visitors or guests.The proponents will conduct and endow employment and hiring of more workers that are residing in Murphy, Cubao for the company will be provided as the company grows. A. PRODUCT / servicing TO SELL I . Benefits, Features and Advantages The company strains cupcakes that are make up of Ampalaya (bitter melon) which, as we all kat once, have many health benefits. Fillings are added within these cupcakes which a customer can submit between banana, cheese, mango strawberry jam. The company has its own uniqueness in order to make our product marketable and more appealing compared to its competitors. Therefore, BBS Co. rovided a list mainly concerned about the Benefits, Advantages and Features of the product. BENEFITS ADVANTAGES FEATURES BBS cupcakes state that it is healthy because of its incorporation of Ampalaya, which is widely recognized as alternative medicine. BBS cupcakes utilize dark chocolate in the cupcake for low sugar content. The sugar employ will later be turned to energy for the trunk needs. BBS cupcakes used the Strawberry muss, a very low in vestal Fat, Cholesterol and Sodium. It is also a good line of Vitamin C. BBS Cupcakes employ The Banana Jam which majo r(ip)ity of the people knows that it is rich in calories, but very low in fats.It contains good amount of health benefiting anti-oxidants, minerals, and vitamins. Lastly is the mango Jam which is very low in Saturated Fat, Cholesterol and Sodium. It is also a good source of Dietary Fiber and Vitamin B6, and a very good source of Vitamin A and Vitamin C. The cupcake is the first Ampalaya incorporated cupcake. Providing a unique and new product for clients. BBS cupcakes have health benefits compared to other cupcake brands. BBS cupcakes are appealing for health-conscious people, particularly diabetic. BBS cupcakes have cheaper price with the use of fresh ingredients.The cupcakes are filled with fruit jams that contain nutrients that are essential for the body. BBS cupcakes provide a new taste because of Ampalaya, without the bitterness. BBS cupcakes can be served as a good dessert for a meal. BBS cupcakes state that it is a healthy product, which provide customers cravings and new d esires. The products are filled with fruit jams in strawberry, banana and mango which goes well with the Ampalaya cupcake. TARGET MARKET II. Area Coverage 1. Market Description Cupcakes are no all-night just the domain of the school bake sale.Cupcakes are now perfect for all occasions or even without occasion, everyone can have it. Other shops now even offer cupcakes just for pets. With creative designs and delicious flavors, the dessert is a chic addition to cafes, hotels, restaurants, teatime shops and the bakehouse section of the local grocery store. do with a few basic ingredients, cupcakes can be made on the cheap and sold at a high margin. With this, the group decided to choose the said product to be sold in Cubao where it is so populated. Big number of people in an area means more demand for food, and this sorry demand means a greater chance of making sales.The product gives a new twist to every cupcake in the industry which makes it marketable and the bakery in Cubao is very accessible and strategic. By this, we can earn profit in a fast pace and be known around the Metro Manila very quickly. 2. Target Market Profile GENERAL MARKET PEOPLE/BUSINESS INVOLVED DESCRIPTION Middlemen Sales managers, Purchasing managers, Officers/individuals, Sales Representatives. . negotiation will have much less hassle with their help for they can make sure that the misdirecter of product will get quality products that BBS Co. produces. Clients Direct Sell to Cafes, Tea shops, Hotels, Restaurants and other members of the industry said. BBS Co. will give attention and will be hands-on in direct shiting transactions to these clients. Direct Consumers People who will buy from clients. (E. g. students, locals, cupcake lovers) These people will play a main role in consuming and demanding the product from BBS Co. clients. III. Consumer / Customer 3. Consumer Buying Behavior Cupcakes offer the taste of a regular-sized cake or pastry in a convenient, portable form an d are less expensive, which makes them even more desirable to consumers.They are the new trend in the industry today, especially those in style. But it is said that not all cupcakes are healthy. With these statements, it just says that people have their reason for buying unhealthy cupcake products. The cupcaketrend sweeping retail and in-store bakeries has extended its reach to supermarket shelves. Cupcakes popularity grew with help from the showSex and the urban centerwhere the lead characters ate cupcakes at Manhattans upscale Magnolia broilry. Before long, cupcake towers began replacing traditional wedding cakes and birthday cakes. Cupcakes are also great for kids because they dont have to share.Surprisingly, it became one of the reasons of childhood obesity. This was guardedly considered by the proponents of this project. They made and formulated a cupcake with a twist of bitter melon which regulates transmission line and sugar level. The cupcake is affordable, accessible and carefully devised to favor the cravings of the demand and the taste wouldnt what you think of as a bitter cupcake, well it is not. It is also in a stylish form and could be customized with our consideration if a customer wishes to. This will help to market the product in the target market.To get on with those rival companies, the idea was conceptualized to make the product more appealing and crave-getter. The cupcakes, which are tasty and affordable, are also healthy. Real and fresh bitter melon will be included in the cupcakes so that they will not be just yummy, but also health-wise. The proponents of the study considered such factors to assume how the clients and customers will react to the competitiveness of the product. Cafes like Twinsiescafe in in operation(p) room Buttercream coffee bean and cupcakes in Florida made a cupcake much more than just another sweet treat,but to be honest, they want to make it a demeanor style.They offer gourmet cupcakes to any variety of cupc akes that goes along well with coffee, making them potential for customers. They want customers and friends can enjoy delicious and fresh cupcakes that compliment with their coffees. That is why cafes are one of our possible clients. Tea Shops, one particular example is Moon Leaf which offers cupcakes as their compliment for their teas. Well, the product that our corporation offers is a healthy one which will be considered to tea shops who prefers a healthy lifestyle for their customers and clients.Just like cafes, the great factor is that buyers want to get quality food and drinkable at a reasonable price. In restaurants, a complete meal may come up with cupcake as their dessert. The common desserts are ice cream, fruits, brownies and other confectionery products. Since cupcake fit in this industry, the proponents made restaurants as possible market for the bitter melon cupcakes of BBS Co. The restaurants that will be supplied with the product will then offer them as a dessert or separate product to be sold in their company.The customers in restaurants are primarily not reasonable to price so it will not be a reason to hesitate to the affordable cupcake that is offered. The reason that the proponents chose hotels as a client is that most of them today offer a wide variety of goods as their complimentary product. Those products can also be received by the customers as an appreciation or demonstrate for their stay in such hotels. Since our product is affordable, it would not be a hassle for a hotel company to decide and use them as a pension item or sell them in their restaurant inside the hotel as dessert or separate item.Lastly, small bakeries are considered as client since other bakeries get their product from their suppliers. BBS cupcakes are appealing and affordable which will make the customers want to buy these products. We will target those bakeries that start as a home-based bakery and grow from there. The benefit to this, of course, is low overhea d. All those mentioned above are just considerations of what is observed in the customers and their company behavior. The proponents of BBS Co. will make them clients and be considerate of the profitability in managing the operation.To the customers considering their behaviors, the strategic and accessibility should be maintained to make it marketable. B. DEMAND AND SUPPLY ANALYSIS Historical Projected YEAR two hundred8 cc9 2010 2011 2012 2013 2014 2015 2016 2017 take 3. 7M 3. 9M 4M 3. 6M 4M 3. 4M 3. 3M 3. 5M 4M 3. 2M Supply 3. 2M 3. 5M 3. 9M 3. 5M 4M 3. 25M 3. 2M 3. 45M 3. 95M 3. 15M GAP 500k 400k 100k 100k 0 150k 100k 50k 50k 50k Sourcehttp//www. ibisworld. com/industry/global/philippine-bakery-goods-manufacturing. html IV. Historical Demand (Five years)The proponents have conducted a research about demand for pastries, particularly, cakes and cupcakes. These products are bought every day, especially on occasions and events. Demand for baked and pastry goods is being driven by changing lifestyles. Busy consumers are increasingly quick to buy convenient baked snack foods such as wraps and sandwiches. The global baked goods market has shown rapid recruity following the economic recession, recording unattackable emergence over recent years. Consumers are now willing to spend moderately and demand high quality for their money, an equation for which retail bakeries are a solution.V. Projected Demand (Five categorys) Product innovation and healthier products and ingredients are fuelling buyer growth in this industry. Emerging markets represent good market potential as western lifestyles and eating habits continue to be adopted in these regions. During these tailfin years, cupcake companies will have a larger number until it is hard to enter and make this business profitable. This will increase competition for cupcake companies and will result to innovation later on innovation and up-down demand because of instability of whom the consumers will buy their products. VI.Historical supply (Five Years) diverse small cupcake companies have opened, including suppliers and direct-sellers. The total market size for the Retail and Wholesale bakeries industry includes supply on all companies. The Great Cupcake Rush of 09, from coast to coast, over the past year the United States has been described as an almost inexplicable spread of cupcakeries around the world. This led the whole world to make cupcake as a business, particularly Asia which includes Philippines. Bakeries can be affected by price swings of the raw inputs. VII. Projected Supply (Five Years)It is predicted that the big growth of cupcake industry will end up on stability of its supply. Growth within the cake decoration stores industry is expected to slow to 3. 7 percent annually over the next five years, according to an October 2011. Smaller number of the said industry will enter this business cod to big number of competitors. This forecast represents a dip from the growth that the industry was predicted to have enjoyed during the past five years. VIII. Demand Gap (Five Years) The demand gap shows the difference between supply and demand products.The ability to the market the product are determined by the interaction of supply and demand. C. MARKET RESEARCH IX. Procedure in Conducting Market Research The researchers devised questionnaires that would help in the study for the product in diligently manipulating the market research. These were distributed to functional coffee shops, restaurants, bakeries, hotels and tea shops then tallied the results after producing the complete market research. X. Respondents Profile The researchers conveyed the survey on available coffee shops, restaurants, hotels, tea shops or even other small bakeries within Metro Manila Area.XI. Survey Results and Analysis Questionnaires are distributed to complete the market study. Questions are made up of answers that can help in developing the conclusion to the research. Some questi ons show facts that would answer problems of research that is being finished. SURVEY QUESTIONNARE Name (optional) ___________________________________________ Position _______________________________ term ____________ Company ________________________________________________ Directions Do answer the following questions by encircling your best choice. 1. Does your business willing to sell cupcakes particularly made up of Ampalaya, also called as bitter melon? a. Yesb. No 2. ) Have you already chosen supplier for cupcakes? a. Yesb. No 3. ) What quality are you looking to purchase cupcakes from a supplier? a. Tastec. esthetic b. Price d. Others (Pls. specify) _______________ 4. ) Approximately, how much are you are you willing to spend to purchase cupcakes from your supplier per month? a. ? 10,000 20,000 b. ? 21,000 30,000 c. ?31,000 40,000 d. Others (Pls. specify) _______________________ 5. What do you prefer for your mode of post payment? a. 15 daysc. 45 days b. 30 daysd. Others ( Pls. specify) _______________ 6. ) If possible, do you want our company to be your supplier for these healthy cupcakes? a. Yesb. No (Why? ) _______________________ 7. ) Personally, how many times in the last month have you purchased cupcake per month? a. 1c. 3 b. 5d. Others (Pls. specify) _______________ The following data shows the result of the survey. GRAPHS QUESTION No. 1 Does your business willing to sell cupcakes particularly made up of Ampalaya, also called as bitter melon?On skeleton 1. 0 shows that 96% are willing to sell Ampalaya cupcake and the remaining 4% refused to sell cupcakes due to managerial reasons. This explain that majority of the respondents are willing to sell Ampalaya Cupcake to the market. QUESTION No. 2 Have you chosen supplier for cupcakes? Figure 2. 0 lean of respondents that already chosen a cupcake supplier On Figure 2. 0 shows that 92% of the respondents have not chosen their supplier it is either they do not have their cupcakes to sell so they have no supplier and others make their own pastries.Only 8% have their supplier. QUESTION No. 3 What quality are you looking to purchase cupcakes from a supplier? Figure 3. 0 Qualities that the Respondents look for in a Cupcake Supplier On Figure 3. 0 shows that most of the respondents refer to the taste of the cupcake which is in 58%, 28% give importance to the price, 8% for the appearance or aesthetic and 6% for other reasons such as location of supplier and quality of the product. QUESTION No. 4 Approximately, How much are you willing to spend to purchase cupcakes from your supplier per month? Figure 4. Price competitiveness On Figure 4. 0 shows that 46% of the respondents are willing to spend ? 10,000-? 20,000 for purchasing cupcakes per month. While 28% of the respondents are willing to spend ? 21,000- 30,000, as 10% for 31,000 to 40,000 and 16% for other price which all refers to smaller amount among the choices. QUESTION No. 5 What do you prefer for your mode of post payment? Fi gure 5. 0 Mode of Post Payment On Figure 5. 0 shows that most of the respondents prefer to pay the moment they get the cupcakes they will buy from their supplier which is 46%. 6% prefer 15 -day credit payment and 12% for 30 days. QUESTION No. 6 If possible, Do you want our corporation (BBS Co. ) to be your supplier for these healthy cupcakes? Figure 6. 0 Interest Rate of supplying the product On Figure 6. 0 shows that 96% of the respondents are open to make BBS Co. as their supplier for Amplaya Cupcake while 4% are not open due to they already have a supplier and they dont want to have a supplier. QUESTION NO. 7 Personally, How many times in the last month have you purchased cupcake per month? Figure 7. 0 Number of Times Purchasing a CupcakeOn Figure 7. 0 shows that as an individual the respondents purchase cupcakes every month. 44% of the respondents said that they buy cupcakes probably 5 times every month, 28% said that the quantity they buy varies every month, 20% said 3 times a month and 8% buy once either in a box/pack or per piece. D. PROJECTED SALES XII. Per calendar month in a Year SALES purpose FORECAST for 2013 Ampalaya Cupcakes Fillings Month Ampalaya-Banana Cupcake Ampalaya- Cheese Cupcake Ampalaya Mango Cupcake Ampalaya- Strawberry- Cupcake Monthly Units January 9,380 9,380 9,380 9,380 37,520February 8,954 8,955 8,954 8,955 35,818 March 8,440 8,440 8,440 8,440 33,760 April 6,500 6,500 6,500 6,500 26,000 May 6,000 6,000 6,000 6,000 24,000 June 8,693 8,693 8,693 8,693 34,772 July 8,440 8,440 8,440 8,440 33,760 August 6,495 6,495 6,495 6,495 25,980 September 7,160 7,160 7,160 7,160 28,640 October 7,155 7,155 7,155 7,155 28,620 November 7,690 7,690 7,690 7,690 30,760 December 8,635 8,635 8,635 8,635 34,540 yearly Units 93,542 93,543 93,542 93,543 374,170 Packages Sales Plan for 2013Product Ampalaya-Banana Cupcake Ampalaya- Cheese Cupcake Ampalaya Mango Cupcake Ampalaya- Strawberry- Cupcake Annual Units (Box) Box of 1 46,802 boxes/ pieces cupcakes 46, 803 boxes/ pieces cupcakes 46,802 boxes/ pieces cupcakes 46,803 boxes/ pieces cupcakes 187,210 boxes/pieces cupcakes Box of 6 7,790 boxes(46,740 pieces cupcakes) 7,790 boxes(46,740 pieces cupcakes) 7,790 boxes(46,740 pieces cupcakes) 7,790 boxes(46,740 pieces cupcakes) 31,160 boxes (186,960 pieces cupcakes) complete 54,592 boxes 54,593 boxes 54,592 boxes 54,593 boxes 218,370 boxes XIII. In Volume and In PesosThe Sales Plan Forecast for 2013 table shown in Page 17 shows that BBS Co. will keep its product profitable by making the gap between produced and sold cupcakes very small. The cupcakes will be sold for Php44. 00 per piece to our clients. It will give Php39. 00 profit per cupcake. The suggested selling price for their customers will be Php54. 00, giving them a profit of Php10. 00 per cupcake, thus, making the product appealing for the clients because of the profit. They could also sell it for higher price. This graph shows the total sales of BBS Co. in its Ampalaya cupcake in a year.E. MARKETING PROGRAM / STRATEGIES XIV. Practices of Competitors Direct Competitors Cupcakes by Sonja and blush cupcakes are identified independent suppliers of cupcakes in different shops and hotels. They are not that well-known like lemon tree Square and Sweet Lorraine Bakeshop which sell their cupcakes in shops but they have number of go unders where they deliver their cupcakes, they also sell it from their manufacturing place in pieces or bulks and in large quantities. First is Cupcakes by Sonja, Cupcakes by Sonja 1CO3 G/F Serendra Fort Bonifacio Global City Taguig, Metro Manila 632. 915. 2936 32. 856. 0308 emailprotected com emailprotected com Cupcakes by Sonja is the first bakeshop in manila to specialize exclusively in cupcakes. They supply cupcakes in restaurants like OpenRice Restaurants. Designed to stir nostalgia among visitors. They only sell cupcakes upon request and with minimum of 12 cupcakes per order. In this bakery, the kitchen runs 24/7 to ensure consistent quality. Everything is handcrafted from scratch and made in tiny batches, with nothing less than ingredients as real premium French cover, Madagascar vanilla and Varlhona chocolate.Preservatives are never used because cupcakes are meant to be enjoyed fresh from the oven. There are 20+ options that can be chosen and it could be customized to suit an event. Blushing Cupcakes Club 650 Libis, beside Shopwise (Main Branch) (02) 986-0704 (02) 664-0538 Website http//blushingcupcakes. multiply. com/ Bracnch Sky Garden, SM North EDSA (Near Sky Dome) Blushing Cupcakes was established in November cc6 as a home business catering to friends and referrals only. Then named Happy Cupcakes, the business clientele started to grow as it distributed cupcakes to different offices, schools and bazaars.On November of 2007, just after a year when it started, the business expanded to set up its first branch in Libis, Quezon City. It was renamed to Blushing Cupcakes. Now, more people get to enjoy their cup cakes. They offer cupcakes of different decorations but mainly chocolate and mocha flavor that can be paired to their coffee product but sold separately. Their company sells the cupcakes wholesale and retail. The style of the cupcakes can also be changed depending on the clients wants, it can be formed from tower to simply a box of cupcake.Aside from cupcakes, they offer Pastas, Sandwiches, Pizza, Floats and coffee in their main branch only. Indirect Competitors Lemon Square Head Office 91 Sampalok St. Libtong, Meycauayan Bulacan, Philippines Tel. No. (632) 983-9417 to 19 Fax No. (632) 984-9142 Lemon Squares owner Dulce had always dreamed of producing the best-tasting and the highest-quality cupcakes in the Philippines, and to make these available to millions of Filipinos at a very reasonable price. She had worked on the vision for Lemon Square in her college thesis in 1980.Lemon Square had its humble beginnings in 1985 when it started to offer local communities a small selection of homemade-style baked goods. Then newly-married Dulce began baking cakes to sell to her friends. line soon became the primary driving force for her cakes as demand went through the roof. She and her husband Errol soon had to buy more cake-making machines, hire more people, increase production and enhance its variety to keep up with demand and to cater to the preferences of the market.In 1995, Lemon Square had to thoroughly modernize its operations to keep up with the times. It did so by acquiring a state-of-the-art baking system that enhanced its production and efficiency. Fresh Lemon Square products can be found in major supermarkets, groceries, convenience stores, market stalls, institutional canteens sari-sari stores and snack stands in the major cities and provinces of the Philippines. Only the best local and important ingredients are used, butt oned through advanced, fully-automated bread-making and forwarding machines from Europe.Frostings Cupcakes Trinoma middle 3rd Lev el Edsa corner North Avenue, Quezon City Mobile no. 0922-8790357 Shangri-La, Rustans 3rd Floor Childrens Division, MandaluyongCity Mobile no. 0922-8980271 Their stores are charming showcases of the way they put care and love in the preparation of our cupcakes. From the soft colors of the walls, to the eye-catching display of our delectable treats, to the cheerful elegance of forwarding, and the efficient attentiveness of staff, they make sure that their stores eloquently embody firm commitment to superior quality and service.Cupcakes can also be a take home, experience it by getting a few boxes of cupcakes to share with your family or to give to your friends as a delicious gourmet gift. To enjoy Frostings Cupcakes the way theyre meant to be enjoyed, one should be sure to protect them from direct exposure to sunlight, to store them in room temperature, and to consume them within a week from purchase. Their cupcakes are made fresh daily by bakers who badly take to heart the essenc e of the Frostings cupcake. Each day, bakers competently rise up to the challenge of bringing the best quality cupcakes in the freshest condition possible.They spend the day in the kitchen and stay there as long as necessary to ensure that the quality of the cupcakes is uncompromised. Sweet Lorraine Bakeshop Manila, Philippines www. sweetlorrainebakeshop. com Sweet Lorraine Bakeshop has their signature in their products, the sweetness, tanginess and creaminess of Cream Cheese Frosting and also sweet, creamy made with natural ingredients of their Butter Cream. They have caramel sauce, honeycomb and lemon curd down(p) or drizzled into their cupcakes, cookies and butter cream.They would rather refuse an order if they are unable to source fresh ingredients but sometimes, best ingredients cost the most. They make everything from scratch materials. The bakeshop does not specialize in cupcakes but it is on of their offered products like their Classic Miniature cupcakes made with real vani lla beans, topped with smooth vanilla butter cream, Chocolateaholic Cupcakes, deeply sinful dark chocolate cake topped with silky smooth ganache and chocolate sprinkles and Lemon-drenched Loaf. They also have brownies like Fudge Brownies, the fudgiest richest brownies.Butterscotch Cookies are also offered with buttery caramel and ribbons of chewy and crunchy butterscotch, White Chocolate Cookies, sweet, chewy vanilla cookies with chunks of creamy Belgian white chocolate made from pure hot chocolate butter and sprinkled with sea salt, and Chewy Chocolate Chip Cookies, highly addictive chewy, buttery cookies made with finest Belgian bittersweet chocolate. This bakeshop is created by Lorraine Nepomuceno. Located in Manila, Philippines and is home-based. Everything is baked fresh upon order without preservatives or stabilizers and from all natural ingredients.To make the products flavorful, they use the best ingredients that are already available for them, this just means the available freshest ingredients. The products are made with the passion on the flavor. XV. Key Success Factors Before opening a bakery there are several important decisions to make. Incorporators should determine how they want to start. They will need to decide how to sell baked goods successfully. The following should be considered * Making a goal to reach a certain level of profit * Strategic Location * Quality Product * Reliability in delivery Accessibility and Convenience * People skills Dealing with employees, customers, vendors, etc. * Advertisement efficiency * Know Competitors behavior XVI. Own Marketing Program / Strategies 4. Product Strategy BBS Co. cupcakes are packed and made with essential vitamins and nutrients from fresh Ampalaya or bitter melon, it is also made from vegetable oil which is healthier than ordinary cooking oil. They are also made appetizing and affordable for the market. The packaging that will be used deals with the eco-friendly packaging with the logo of the corporation on it.It would not be an expensive packaging since the product will be supplied and the clients can make use of their own package or plating. The cupcakes will not have its specific name for they will only be mainly supplied and distributed to some businesses like cafes, tea shops, restaurants, hotels and other small bakeries. Pictures of BBS Co. Ampalaya Cupcakes 5. Pricing Strategy The corporation will make cupcakes to be sold through the manufacturing place and be mainly engaging in direct selling. This means that the cupcakes will be sold in volumes this will lessen the cost for operations in the company.The packaging is also made plain and low-priced materials but the attractiveness of it will be maintained. BBS Co. is offering price that has very reasonable means for every client without forfeiting the quality of the cupcakes. The lower the operating cost means that this will make the company profit. For the mode of payment, the company will have its business deal to the clients through payment by cash or credit. They can also deposit to the company through BBS Corporations bank account. war-ridden Pricing among Competitors SIZE charge Supplier single cupcake Php 54. 00 (Suggested) BBS.Corp. Php60. 00 100. 00 Cupcakes by Sonja Php 65. 00 Blushing cupcakes 6. Distribution Strategy BBS Co. Ampalaya cupcakes will be distributed to different establishments, especially cafes, tea shops or restaurants within Cubao that sells cupcakes. Direct selling will be implemented to these establishments and it will give advantage for it will lower the suppliers operating cost and minimize the cost for demand. 7. Promotion Strategy a. Sales and Promotion Program Consumer awareness is a special factor to be considered by BBS C. since our product is a new entrant in the industry.We made a plan that will give guarantee to our Corporation that they would reach the projected sales and make it appealing to the market, maintaining the loyalty or the consumers . DATE SALES AND PROMOTION PLAN OBJECTIVES November release taste of BBS Co. Ampalaya cupcakes to its target markets. To promote the cupcakes and get the total number of clients. December Start of operation. Discounts for the first 10 clients with a least purchase of 50 boxes. Increase number of clients. January March Free cupcakes for the season for first 10 clients with the least purchase of 50 boxes of cupcakes every week. To make the market aware to our product through printed ads seen by consumers and promotions. PROMO FOR THE 1st YEAR OF OPERATION 5% discount for every new clients for their first order. Gain loyalty and increase number of clients. total OPERATION Credit payment. Make payment easy for the clients and suck their loyalty. a. Advertising program Promotion is necessary for a new entrant company to introduce its product to the industry and be appealing to its target market. BBS Co. is implementing business to business selling. We still make ways to let the market familiar about the existence of our company that produces cupcakes. . Public Relations Program INFORMATIONAL hit amount information revealed when it is advertised. Before people become interested in BBS Co. cupcakes they will need to know more information. These include information about the product and public awareness. The company will increase number of Public ads like posters and leaflets. The proponents will also make the companys own website. With more information people can better decide whether or not they want to further their interest. ATTITUDINALGetting the name out there and creating awareness is important along with informing potential buyers of the product and services.Information will do nothing without a sort of persuasion. Thus, the company want audiences to walk away with a arrogant attitude and desire for more information. This will increase curiosity. BEHAVIORALTo increase audiences intent to purchase the product, the company will do its specific obje ctives. An objective to change the behavior of potential buyers is first and for most the intent. After spreading awareness and changing the initial attitudes of audiences, the final goal is to make peoplewantto buy the product and then finally purchase. F. Marketing/ Selling Expenses The table underneath shows the marketing expense of BBS Co. or the first year of its operation. After this year the annual expense will only retain the expense for print ads, cash donations and website, amounting Php70, 500. 00 per year. BBS Co. will have survey and costless taste of Ampalaya cupcakes to its projected markets. In the opening of the company, discounts for the first 10 clients with least purchase of 50 boxes will be given. For the next 3 months, there will be free cupcakes for the season for first 10 clients with the least purchase of 50 boxes of cupcakes every week. For the 1st whole year, 5% discount for every new clients for their first order.The schedule below shows when and how muc h will be the expenses for marketing the product. Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Cost Leaflets ? ? ? ? ? ? ? P3,000 Billboard ? ? ? ? ? ? P10,000 Posters ? ? ? ? P7,500 Discounts ? ? ? ? ? ? ? ? ? ? ? ? P18,000 Website vitrinebook ? ? ? ? ? ? ? ? ? ? ? ? Free Free Taste ? ? ? P3,500 Cash donations ? P50,000 Free Cupcakes ? ? ? P15,000 Total Cost P107,000 A. Technical take Description BBS Corporation is very popular in producing Ampalaya Cupcakes with high quality and consumers can assure that the companys product have gone through proper process before producing it out to the market. The company will be known to its healthy and delicious cupcake all over the Philippines. For generations, Ampalaya or Bitter Gourd has been part of the traditional herbal medicines and has been attributed to alleviate or cure a wide variety of ailments, and BBS Corporation is found to be mo re potent.That is why, the team decided to use Ampalaya to be one of our ingredients in making cupcakes and its benefits to catch up with a large number of consumers. The team added fillings to make the companys cupcake more nutritious like Cheese that is very good source of calcium. It is a well-known fact that calcium helps build strong bones and helps fight against osteoporosis. Another filling is the Strawberry Jam, a very low in Saturated Fat, Cholesterol and Sodium. It is also a good source of Vitamin C. The Banana Jam which majority of the people knows that it is rich in calories, but very low in fats.It contains good amount of health benefiting anti-oxidants, minerals, and vitamins. Lastly is the Mango Jam which is very low in Saturated Fat, Cholesterol and Sodium. It is also a good source of Dietary Fiber and Vitamin B6, and a very good source of Vitamin A and Vitamin C. People should know that Ampalaya contains a mixture of flavonoids and alkaloids make the Pancreas produ ce more insulin that controls the blood sugar in diabetics. Aside from Ampalayas medicinal value, it is a good source of vitamins A, B and C, iron, folic acid, phosphorous and calcium.It is also rich in antioxidants that protect the cells of the body from damage of free radicals. In making Ampalaya cupcake, we only use a little amount of sugar and chocolate to slightly eliminate the bitter taste of Ampalaya. The consumers can expect that our product, Ampalaya Cupcake will not only give a simple cupcake that people can eat anytime and anywhere but a cupcake with nutritional value of Ampalaya. B. employment/Operation Process * Preparation of black Materials and ingredients * salmagundiing and Baking of all the Ingredients * Quality Control and Inspection Packaging and Storing * Delivery i. feel by Step Procedure Step 01 Prepare all the ingredients and raw materials needed Step 02 Preheat oven to 350 degrees Step 03 Line cupcake pans with paper liners Step 04 agree all teetotal I ngredients in a large mixing bowl. Mix at low hie for 30 seconds, scrapping bowl constantly while mixing. Mix at high speed for 3 minutes, scraping bowl every minute Step 05 ply eggs and mix again until the color changed into mucky white. Add liquid food color if desired.Step 06 Pour batter into cupcake liners until they are 1/2 to 2/3 full and add the fillings. Step 07 Bake for 20 to 25 minutes or until toothpick inserted in center comes out clean Step 08 Cool 10-15 minutes in pans then move to fit out rack to cool completely Step 09 Melt the chocolate bar using double broilers, stir it until it melts and add condensed milk Step 10 Add butter in melted chocolate for glossy texture Step 11 Pour the melted chocolate in cupcakes and make designs using mini mallows, rainbow sprinkles, nips or flower (candy)Step 12 Package properly and keep it in a cool temperature. ii. Duration per Step per Batch Duration per Production potpourri Duration 15 minutes Baking Duration 20 minutes Pac kaging Duration 60 minutes Checking Duration 15 minutes Total Number of Production per Bake 816 pieces Total Time Duration 1 hour and 50 minutes iii. Labor and Machine extremitys per Step Steps in Production Laborer Equipment Step 1 Mixing all the ingredients needed to make Ampalaya Cupcakes. Mixer Mixer Step 2 After mixing all the ingredients, baker will bake it to transform it into a cupcake using oven with necessary time duration. Baker Oven (accommodates 34 trays) Step 3 After baking, the packager will place the cupcakes in their respective boxes. Packager Cupcake Box (Packaging) Step 4 Quality Control inspectorwill check the quality and number of products for producing it out to the market. Quality Control Inspector Boxes check out Step 5 If the products are already checked, It will be deliver to customers by the delivery boy. Delivery Boy BBS Corp. Delivery Truck C. Production Schedule i. Monthly Schedule Monthly Units Plan for 2013 Ampalaya Cupcake with FillingsMonth A mpalaya-Banana Cupcake Ampalaya- Cheese Cupcake Ampalaya Mango Cupcake Ampalaya- Strawberry- Cupcake Monthly Units January 9,389 9,389 9,389 9,389 37,556 February 8,958 8,959 8,958 8,959 35,834 March 8,445 8,445 8,445 8,445 33,780 April 6,506 6,506 6,506 6,506 26,024 May 6,008 6,008 6,008 6,008 24,032 June 8,702 8,702 8,702 8,702 34,808 July 8,445 8,445 8,445 8,445 33,780 August 6,505 6,505 6,505 6,505 26,020 September 7,164 7,164 7,164 7,164 28,656 October 7,163 7,163 7,163 7,163 28,652 November 7,696 7,696 7,696 7,696 30,784December 8,641 8,641 8,641 8,641 34,564 Annual Units 93,622 93,623 93,622 93,623 374,490 Annual Packages Plan for 2013 Product Ampalaya-Banana Cupcake Ampalaya- Cheese Cupcake Ampalaya Mango Cupcake Ampalaya- Strawberry- Cupcake Annual Units (Box) Box of 1 46,822 boxes/ pieces cupcakes 46,823 boxes/ pieces cupcakes 46,822 boxes/ pieces cupcakes 46,823 boxes/ pieces cupcakes 187,290 boxes/pieces cupcakes Box of 6 7,800 boxes(46,800 pieces cupcakes) 7,800 boxes(4 6,800 pieces cupcakes) 7,800 boxes(46,800 pieces cupcakes) 7,800 boxes(46,800 pieces cupcakes) 31,200 boxes (187,200 pieces upcakes) Total 54,622 boxes 54,623 boxes 54,622 boxes 54,623 boxes 218,490 boxes D. Labor Requirement Labor Requirement for making and producing Ampalaya cupcakes are the following Mixer is a person who mixes all the dry and wet ingredients as the first step in making Ampalaya Cupcake. Baker is a person who will taste and bake the cupcakes using oven only after the mixer finish his/her job. He/she will also be accountable for checking the quality of all the ingredients that will be using. Packager is a person who will place the cupcakes in the respective boxes only after the baker done the process of baking.Quality Control Inspector is a person who will count the number of units that the BBS Corporation will produce as well as the quality of the finished products. Delivery Boys are the person responsible for delivering the cupcakes with care to all the costume rs only after the checker had counted all the units. Security Guards are responsible for charge the property safe 24/7. Man Powers Number of Man Power Mixer 2 Baker 2 Packager 2 Quality Control Inspector 1 Delivery Boy 2 Security Guards 2 TOTAL 11 E. Machinery/Equipment Requirement EQUIPMENT DESCRIPTION QTY worth(PHP)Exhaust Fan Capture smoke and call back out stale or impure air from the production area, also used for ventilation. 1 5,500 Gas Range This type of stove combines different ways of fuelling the cooking, for the purpose of different types of cooking. 1 10,000 Gas Tank Large gas tank used for cooking 2 5,360 Generator A device that supplies electricity during power outages. It provides continuous power to use the essential appliances 1 55,000 Mixer A machine that mixes large amount of ingredients at a desired speed 1 23,000 Oven Used for baking or roasting.It can be heated by electricity, gas, oil and coal. It accommodates 34 trays 1 80,000 Transport Cabinet An encl osed console table used to keep food warm, proof dough or transport large amounts of goods from one area to another. It can accommodate 50 trays. 1 7. 000 TOTAL PHP 185,860 DELIVERY EQUIPMENTS EQUIPMENT DESCRIPTION QTY set(PHP) Push Cart Use to carry or transfer large amount of orders/boxes 2 3,600 Van Four wheel vehicle use to deliver large amount of orders in a far location 2 350,000 TOTAL PHP 353,600 PRODUCTION SUPPLIES ITEM DESCRIPTION QTY PRICE(PHP)CUPCAKE defineER Used to mold and hold the amount of product 50 24,950 ROUND CUPCAKE MOLD Use to present and hold the amount of product 50,000 25,000 HEART SHAPE CUPCAKE MOLD Used to present and hold the amount of product during February 50,000 25,000 Baking Chopping Board A durable board used to place the material to be mown 4 600 Clean Up Cloth Use for cleaning and drying wet surfaces in the production or office area 20 100 Face mask Worn in the face for tribute during working hours 2(By Box) 260 Gloves Used by the employees in the production area for their protection and sanitation during working hours 2(By Box) 200 Liquid Dish Soap tough liquid soap used only for washing the dishes 3 180 Liquid Hand Soap Concentrated liquid soap used to wash hands after human defecation or urination and before working with the production 3 200 Measuring Cups (Liquid) Used primarily to measure the volume of the liquid or solid baking ingredients 4(by set) 600 Measuring Cups (Dry) A dry measuring cup is used for measuring solid cooking ingredient 4(by set) 400 Measuring Spoon A spoon kitchen utensils used to measure the amount of an ingredient, either liquid or solid 4(By set) 400 Mixing Bowl It is a bowl used for mixing ingredients. 5 1,750 Oven Gloves Used o hold the hot tray and also for the employees protection 10(By Set) 550 Spatula A heavy duty rubber spatula is a super b object for scrapping ingredients from the surface of the mixing containers 5 1250 Paper Wrap An Eco-friendly paper used for sealing or coveri ng the food 1,000(By Roll) 12,000 Tray Kind of non sticky material where cupcakes are laid before putting up in the oven 40 3,000 cover song Tape Used to seal the paper wrap to the foil 1(By box) 630 Hairnet Used to hold the hair and to prevent from contaminating the food 1(By plastic) 150 TOTAL PHP 94,220 succinct OF EXPENSES PRODUCTION EQUIPMENT PHP 185,860 DELIVERY EQUIPMENT PHP 353,600 PRODUCTION SUPPLIES PHP 94,220 TOTAL PHP 633,680 F.Raw Materials Requirements All-purpose flour purpose measuring stick PRICE/ kg completely (1260Php/SACK of 50KILOS) daylight 27 kilos PHP 25. 20 PHP 176. 40 Week 189 kilos PHP 25. 20 PHP 4,762. 80 Month 810 kilos PHP 25. 20 PHP 20,412. 00 Year 9,558 kilos PHP 25. 20 PHP 240,861. 60 White Sugar PERIOD QUANTITY PRICE/KILO full (1850Php/SACK of 50KILOS) daylight 9 kilos PHP 37. 00 PHP 333. 00 Week 63 kilos PHP 37. 00 PHP 2,331. 00 Month 270 kilos PHP 37. 00 PHP 9,990. 00 Year 3,186 kilos PHP 37. 00 PHP 117,882. 00 Baking Soda PERI OD QUANTITY PRICE/KILO WHOLE (966Php/SACK of 50KILOS) daylight 1 kilo PHP 19. 32 PHP 19. 32 Week 7 kilos PHP 19. 32 PHP cxxxv. 24 Month 30 kilos PHP 19. 32 PHP 579. 60 Year 354 kilos PHP 19. 32 PHP 6, 839. 28 Baking Powder PERIOD QUANTITY PRICE/KILO WHOLE (960Php/SACK of 50KILOS) Day 1 kilo PHP 19. 20 PHP 19. 20 Week 7 kilos PHP 19. 20 PHP 134. 40 Month 30 kilos PHP 19. 20 PHP 576. 00 Year 354 kilos PHP 19. 20 PHP 6,796. 80 Chocolate Bar PERIOD QUANTITY PRICE/PIECE WHOLE (30. 00Php/PIECE) Day 12 pieces PHP 360. 00 PHP 360. 00 Week 84 pieces PHP 360. 00 PHP 2,520. 00 Month 360 pieces PHP 360. 00 PHP 10,800. 00 Year 4,248 pieces PHP 360. 00 PHP 127,440. 00 Ground Cinnamon PERIOD QUANTITY PRICE/KILO WHOLE (11665Php/SACK of 50KILOS) Day ? kilo PHP 233. 30 PHP 116. 65 Week 3 ? kilos PHP 233. 30 PHP 408. 28 Month 15 kilos PHP 233. 30 PHP 1,749. 75 Year 177 kilos PHP 233. 30 PHP 20, 647. 05 Vegetable Oil PERIOD QUANTITY PRICE/LITRE WHOLE (1205Php/CONTAINER) Day 1 litre PHP 70. 88 PHP 70. 88 Week 7 litres PHP 70. 88 PHP 496. 16 Month 30 litres PHP 70. 88 PHP 2,126. 40 Year 354 litres PHP 70. 88 PHP 25,091. 52 Cheese PERIOD QUANTITY PRICE/GRAMS WHOLE (110Php/450g) Day 135 grams PHP 110. 00 PHP 330. 00 Week 945 grams PHP 110. 00 PHP 2,310. 00 Month 4,050 grams PHP 110. 00 PHP 9,900. 00 Year 47,790 grams PHP 110. 00 PHP 116,820. 00 Eggs (Medium Size) PERIOD QUANTITY PRICE/TRAY(30 PIECES) WHOLE (141Php/TRAY30pcs) Day 125 pieces PHP 141. 00 PHP 587. 50 Week 875 pieces PHP 141. 00 PHP 4,112. 50 Month 3,750 pieces PHP 141. 00 PHP 17,625,00 Year 44,250 pieces PHP 141. 00 PHP 207,975. 00 Evaporated milk PERIOD QUANTITY PRICE/ MILILITERS WHOLE (41Php/ccc MILILITERS) Day 900 mL PHP 41. 00 PHP 123. 00 Week 6,300 mL PHP 41. 00 PHP 861. 00 Month 27,000 mL PHP 41. 00 PHP 3,690. 00 Year 318,600 mL PHP 41. 00 PHP 43,542. 00 Condensed Milk PERIOD QUANTITY PRICE/ MILILITERS WHOLE (46Php/300MILILITERS) Day 300 mL PHP 46. 00 PHP 46. 00 Week 2,100 mL PHP 46. 00 PHP 322. 00 Month 9,000 mL PHP 46. 00 PHP 1,380. 00 Year 106,200 mL PHP 46. 00 PHP 16,284. 00 Mini Marshmallows PERIOD QUANTITY PRICE/PACK WHOLE (10Php/PACK) Day 2 packs PHP 10. 00 PHP 20. 00 Week 14 packs PHP 10. 00 PHP 140. 00 Month 60 packs PHP 10. 00 PHP 600. 00 Year 708 packs PHP 10. 00 PHP 3,540. 00 Candy Flower PERIOD QUANTITY PRICE/PACK WHOLE (10Php/PACK) Day 6 packs PHP 10. 00 PHP 60. 00 Week 42 packs PHP 10. 00 PHP 420. 00 Month 180 packs PHP 10. 00 PHP 1,800. 00 Year 2,124 packs PHP 10. 0 PHP 21,240. 00 Rainbow Sprinkles PERIOD QUANTITY PRICE/PACK WHOLE (15Php/PACK) Day 2 packs PHP 15. 00 PHP 30. 00 Week 14 packs PHP 15. 00 PHP 210. 00 Month 60 packs PHP 15. 00 PHP 900. 00 Year 708 packs PHP 15. 00 PHP 10,620. 00 Nips (Chocolate) PERIOD QUANTITY PRICE/PACK WHOLE (20Php/PACK) Day 3 packs PHP 20. 00 PHP 60. 00 Week 21 packs PHP 20. 00 PHP 420. 00 Month 90 packs PHP 20. 00 PHP 1,800. 00 Year 1,062 packs PHP 20. 00 PHP 21,240. 00 Fresh Ampalay a PERIOD QUANTITY PRICE/KILO WHOLE (469Php/50 KILOS) Day 35 kilos PHP 9. 38 PHP 328. 30 Week 245 kilos PHP 9. 8 PHP 2,298. 10 Month 1,050 kilos PHP 9. 38 PHP 9,849. 00 Year 12,390 kilos PHP 9. 38 PHP 116,218. 20 Mango Jam PERIOD QUANTITY PRICE/PIECES WHOLE (145Php/200 grams) Day 3 bottles PHP 145. 00 PHP 435. 00 Week 21 bottles PHP 145. 00 PHP 3,045. 00 Month 90 bottles PHP 145. 00 PHP 13,050. 00 Year 1,095 bottles PHP 145. 00 PHP 158,775. 00 Banana Jam PERIOD QUANTITY PRICE/PIECES WHOLE (120Php/200 grams) Day 3 bottles PHP 120. 00 PHP 360. 00 Week 21 bottles PHP 120. 00 PHP 2,520. 00 Month 90 bottles PHP 120. 00 PHP 10,800. 00 Year 1,095 bottles PHP 120. 00 PHP 131,400. 00 Strawberry Jam PERIOD QUANTITY PRICE/PIECES WHOLE (100Php/200 grams) Day 3 bottles PHP 100. 00 PHP 300. 00 Week 21 bottles PHP 100. 00 PHP 2,100. 00 Month 90 bottles PHP 100. 00 PHP 9,000. 00 Year 1,095 bottles PHP 100. 00 PHP 109,500. 00 Single cupcake box (3 ? inches) PERIOD QUANTITY PRICE/P IECES WHOLE (204Php/24 PIECES) Day 1,026 pieces PHP 8. 50 PHP 8,721. 00 Week 7,182 PHP 8. 50 PHP 61,047. 00 Month 30,780 PHP 8. 50 PHP 261,630. 00 Year 374,490 PHP 8. 50 PHP 3,183,165 Cupcakeboxof 6 PERIOD QUANTITY PRICE/PIECES WHOLE (270Php/24 PIECES) Day 1,026 pieces PHP 11. 25 PHP 11,542. 50 Week 7,182 PHP 11. 25 PHP 80,797. 50 Month 30,780 PHP 11. 25 PHP 346,275. 50 Year 374,490 PHP 11. 25 PHP 4,213,012. 5 SUMMARY OF RAW MATERIALS EXPENSES Total Raw Material Cost Per Day PHP 24,038. 75 Total Raw Material Cost Per Week PHP 168,271. 25 Total Raw Material Cost Per Month PHP 721,162. 50 Total Raw Material Cost Per Year PHP 8,898,889. 95 G. Plan/Factory Location The Incorporators decided to put up the Manufacturing and office area in the same location. It will be situated at 56, 20th Ave. Murphy Cubao, Quezon City. The company choose Cubao to build their main office due to it is very strategic and accessible to many commercial areas here in Metro Manila.All supplies needed fo r production is available. H. Plant Layout AREA WIDTH LENGTH 200 neat meters 164,145. 33 Square inches(105. 90 sq. meters) 145,855. 30 Square Inches(94. 10 sq. meters) I. Waste Disposal System Proper segregation of waste is very important to rid of any dangerous bacteria and viruses that may cause bad effect to the company as well as to the product. Garbage disposal in any places inside and outside of the company is very necessary to make duties less demanding. All biodegradable, non-biodegradable and recyclable are separated so that, it can avoid any leakage and bad odor. By doing this, it can also help other people to make money through garbage.It can also be a source of income by selling recyclable waste to any junk shops especially dead batteries, metals, bulbs, plastic bottles, and cans. Kitchen wastes can be used for planting as fertilizer and this shouldnt be burned because it may add up carbon dioxide emission which is bad for every individuals health as well as to our pla net. J. Quality Control System BBS Corporation is very delicate with the quality control of its product as the companys matter of rubber eraser and achieving its goal to satisfy consumers. The team ensure that the BBS Corporations product came from good quality of ingredients so that customers can assure that the product done its safety and right procedure before externalizing to the market.The company has a quality control inspector who will check the products of BBS Corporation. All the cupcakes essential do its proper procedure to maintain its quality. If the cupcake/s does not pass the inspection, all of it will sell in cheapest price for the company at least to recover from all the expenses used. The quality control inspection will cover the texture, color, the packaging, and the appearance of the Ampalaya Cupcake. Cleanliness and Sanitation The primary concern of the company is to maintain cleanliness and sanitation in kitchen, working areas like office, comfort rooms, insid e and outside of the company and even the employees must sanitize their hands every 15 minutes of working hours.This is a right of the company to keep the surroundings away from any effects that may cause to companys product and services. All equipment use to make products is strictly prohibited to leave it without washing and dry cleaning properly after used. Employees should be wearing desired uniform during working hours with disposable gloves and hair covers. hazard Prevention, Crisis Management, and Food Safety To show a tangible love and care to our valued customers as well as to our employees, solutions are ready to prevent any inconvenience to make target number of products. Employees should be always warned or aware about safety precautions.To prevent accidental poisoning that customers may get from our products, the proponents make sure that cleaning detergents and different kinds of anti-insects, viruses, and or bacteria are in different storage or cabinet away from ing redients that used to make cupcakes. Chemicals or film developing products are locked away. Any suspicious gas leaks from the kitchen and office appliances should be always checked. First aid kit should be always ready for any accidents may occur and there should be reminders for safety checklists posted indoors. For fire and burn prevention, everyone should know where the exit doors located, maps for fire escape plan and routes is posted in companys wall lane. Fire extinguisher is kept inside the kitchen, garage and near a fireplace.Smoke detectors and CCTV Cameras are installed throughout the company and batteries should be always checked, security guard/s should always roam around. Fireplace chimney is professionally cleaned yearly or 6 months after if necessary. And electric sockets not in use should be unplugged at all times. For food safety, employees must washed their hands every 15 minutes of working hours and must wear desired uniform like, hairnets, disposable gloves, mask s, apron and close shoes. Food poisoning is prevented through safe food storage and preparation, all cabinets must locked properly, dry and wet ingredients separated through food dividers. Hand Washing and Clothing To avoid cross contamination, proper hand sanitizing is done every 15 minutes of working hours.Personal hygiene for employees is very important since theyre in food industry. Their uniforms are always checked by the kitchen head as well as employees condition. Proper attire and grooming of all employees before and after the work is encouraged. Dressing rooms of all employees must maintain cleanliness at all times. K. Production Cost i. Total Production Per Year FOIL CONTAINERS UNITS PRODUCED Per Day 1,026 Per Week 7,182 Per Month 30,780 Per Year 374,490 ii. Production Cost per Unit Ampalaya Cupcake INGREDIENT WEIGHT/PIECES/QTY. bell PER DAY (PHP) All-purpose flour 27,000 grams PHP 176. 40 Sugar 9,000 grams PHP 333. 00 Baking Soda 1,000 grams PHP 19. 32Baking Powder 1,00 0 grams PHP 19. 20 Chocolate Bar 12 pieces PHP 360. 00 Ground Cinnamon 500 grams PHP 116. 65 Vegetable Oil 1000 milliliters PHP 70. 88 Cheese 135 grams PHP 330. 00 Eggs 125 pieces PHP 587. 50 Evaporated milk 900 milliliters PHP 123. 00 Condensed Milk 300 milliliters PHP 46. 00 Mini marsh mallows 2 packs PHP 20. 00 Candy Flower 6 packs PHP 60. 00 Rainbow Sprinkles 2 packs PHP 30. 00 Nips (chocolate) 3 packs PHP 60. 00 Fresh Ampalaya 35 kilos PHP 328. 30 Banana Jam 900 grams PHP 435. 00 Mango Jam 900 grams PHP 360. 00 Strawberry Jam 900 grams PHP 300. 00 Single cupcake box 1,026 pieces PHP 8,721. 00Cupcakeboxof 6 1,026 pieces PHP 11,542. 50 TOTAL PHP 24,038. 75 PRICING SIZE COST SUGGESTED PRICE Single cupcake box(3 ? inches) PHP 44. 00 PHP 54. 00 SIZE COST SUGGESTED PRICE Cupcakeboxof 6 PHP