The Costco Case Assignment Example | Topics and Well Written Essays - 1000 words

The Costco Case - subsidisation ExampleIn an industry where competition is stiff, an organization need to develop strategies that would enhance its position in the marketing by attracting more customers. The competitors here are sure employing several strategies such as set in an attempt to develop a competitive edge and be the market leader.Yes, all these ternary club rivals-Costco, Sams and BJs wholesale throw away high similar strategies. They both apportion their products at very low prices to attract customers, offer a variety of products from which customers can choose from, have a strong emphasis on low operating costs, all use cross-docking technique to trim back the operational cost and to guarantee that the products reach the stores and the customers in good time and all the stores ensure fibre products to their customers. All also ensure that they offer quality to execute, quality merchandise and superior shopping examine to all their customers and members in the wholesale club industry.However, there are some different in their strategies of the BJs that are apparent. BJs ensures that it stocks a broader product assortment than Sams club and the Costco club, it also offers its products in some smaller package sizes that are easier for its customers to carry home and store conveniently compared to the other dickens clubs, it is the only club that accept manufacturing coupon which provides added value to its customers, and it also allows its customers to purchase various products online through their website if such products are not found in the companies warehouse club. Therefore, BJs appears to have a better scheme than the other two rivals. On the other hand, Sams strategies appear to be some anemic compared to the other two competitors. Its strategy seems to follow the market trend. It does not have any unique strategies for its products moreover responds to the