Day 3 Hw

MKTG 6323 Emerging Markets Spring 2013 Sarath Nonis CASE 3-2 Hong Kong Disneyland 1. What led to the ultimate woes experienced by Hong Kong Disneyland in its first year of operation? How should Hong Kong Disneyland regenerate its market situation? Cultural Adaptation The Chinese did not considerably connect with the characters in the park because they were unfamiliar with the product they enjoy concentrate on what they can buy, eat, and bring plaza, and taking pictures and bringing them back home rather than the experience of being in the place itself.Chinese Tourist appearance Going to Hong Kong means a shopping experience, so they choose the cheaper one, which is sea Park also, the Chinese people put a premium on education, where Ocean Park provides the educational slant. Relationship with Travel Agents The Hong Kong Disneyland did not bear in mind too much attention to building a relation- ship with the journey agents while Chinese tourists depend a lot on plump agents.Th us, the best way for Hong Kong Disneyland is to determining differences in the Chinese culture and adopting it to record Chinese tourist behavior in depth, then to handle the pressures of local anesthetic demand in terms of the need of Chinese shoppers and tourists try to have more attention to building a relationship with the travel agents. 2. To what expiration could Hong Kong Disneyland adapt its product to Chinese consumers without diluting its go steady? Put more educational materials about its image. Taking photos with Donald Duck at the Hong Kong Disneyland.Providing goods which are connected its image for tourist to buy as gifts to bring home. 3. How should Hong Kong Disneyland address competition? augment the theme of the Hong Kong Disneyland it should consider the culture and behaviors of Chinese. For example, connect the park theme with childrens education. Cut the price to make people think it is worth to pay. It should get wind that travel agents are the most impo rtant sales channel in the mainland China. It is very popular in mainland China to provide a sort out discount.