Marketing Plan Bo’s Coffee

establishment Perhaps one of the most commonly traded commodities, one of the most about monitored and understandably one of the products revered with much affection. Coffee has been an integral eccentric of the Filipinos life. Coffee, along with sugar and rice, is probably found in every household in the Philippines regardless of socio-economic status. Coffee has been made identical with morning rituals, after(prenominal)noon breaks and hospitality, it would never do to run out of the inscrutable brown brew especially when company was around.Very recently, another envision of java was introduced into the minds of Filipinos. Coffee as a social symbol. This trend was induce by the proliferation of coffee shops where people can buy coffee and feature it in an atmosphere optimized for its ultimate enjoyment. These coffee shops have become the forward-looking temples and common houses for the public, mixing the strong brew with a hodge-podge of different arresting regards and good vibes. This paper concentrates on the conduct of one such coffee shop.One that was the first of its kind in the South, providing for the citizens of Cebu a coffee experience akin to that abroad. Coffee Centrale, The Bean Co. Inc. , more commonly known as Bos Coffee Club, has recently set its sights on the NCR market after a successful seven-year run in the Visayas-Mindanao region. The Paper seeks to provide a bold and aggressive Marketing Plan to help the company bedspread its wings and assert itself as a significant player in an industry dominated by foreign franchises.The Paper is based on a Usage, Attitude and Image study to better understand what barely people find appealing in their choice of coffee shops. It is complemented by query that is ensured accurate and up-to-date to glean valuable insight into the lives and perspectives of the object lens market. The researchers advise strategies shown in this Paper based on current research and careful analysis. Detailed ac tion plans will then be presented, outlining how each(prenominal) of these operational strategies can be fulfilled with the greatest positive monetary and competitive benefit to the subject firm.